AED. You don’t need it, until you need it!

AED. What’s that? Automated External Defibrillator. This is the machine that saves lives. The AED is what shocks the heart. Early defibrillation (3-5 minutes) increases the chance of survival exponentially. I hope you will never have to ever use this device but...

Is your CrossFit affiliate prepared?

So you opened your own box? CONGRATS! But before you say 3,2,1GO… and hit the WODs running, have you thought about the medical side to owning a CrossFit box? Ask yourself a few questions about your box: Are you prepared for an emergency? Are you and your...

CrossFit affiliate branding is much more than a logo

Which comes first, your brand or your logo? Well, some might say they are the same thing. I say no way. Your logo is only a part of your brand. Your brand is so much more than a cool looking logo. Your brand represents everything you are to your potential clients. It...