Branding

Is CrossFit All You Want To Offer? Rebranding Yourself.


This month in Hub, our theme is Rebranding and the Client Experience. All month with our Hubsters, we are focused on what it looks like to go through the process of rebranding, and what it looks like to offer members an experience they want to keep coming back for. In light of that, Don Moss, […]


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For the Love, Please Sweat the Small Stuff


I’ve got some (maybe tough) news for you… you’re not struggling with getting new clients because your services are too expensive (there are plenty of people out there who will – and do – pay). And it’s not because new businesses like yours moved in down the street and you’re now in a saturated market […]


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Is The CrossFit Industry At Risk?


This weekend I stumbled across a story about Pando, aka the Trembling Giant. Maybe you’ve heard of it, or actually “him”. I probably had before, but I certainly hadn’t given him the attention he deserves. Pando is an incredibly massive male colony of aspen trees spread over 106+ acres in Fishlake National Forest, Utah. Every […]


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Introducing our first business seminar


When we talk about improving fitness across broad time and modal domains, it’s simple to figure out where we’re weakest. When it comes to our business, though, we sometimes struggle to know what we don’t know. Tighten up our billing system? Write clearer staff contracts? Keep clients around longer? Buy new bars? Change our phone […]


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