Thriving Despite…

By | Business Help, Clay Weldon, Leadership | No Comments

You fill in the blank. You’ve got that thing – maybe multiple things – weighing you down. Big time.

It’s got you really frustrated, so much so that it’s consuming your thoughts and making it hard for you to be productive.

Maybe your marriage is not what you thought it would be.

Maybe your kids are making bad decisions and you are worried about them.

Maybe your finances are putting incredible stress on you. The burden on your shoulders is heavy.

Maybe you are at a point in your life where you just thought it would be different… Better for sure.

Maybe your business, your baby, is eating you alive, or… maybe you just can’t seem to figure it out. Everybody else around you seems to be growing. Why the heck can’t something you are trying just work?

Life throws many things your way and you are expected to juggle them all. So what if you are not?

Are you depressed? Tired? Frustrated? Just plain worn out?

You are living on this roller coaster ride that you would gladly exit. One day is great, tomorrow not so much. The pattern is exhausting. You long for some consistency in your life.

If just this or that were different…

So, the big question for you:

Is it possible to “thrive despite” what you have going on?

This thought has been circling in my head for some time now. I am not going to lie. It’s been really rough for me as well. I am pretty sure you can relate. Sure, there have been many good things that have happened and are currently happening, but overall, its just been a tough consistent grind.

An entrepreneur’s road is certainly a lonely one.

You head out on a trip and drive a hundreds of miles without seeing a gas station. You begin to run on empty and become stressed and desperate.

Then you see it: off in the distance, a gas station, where you can fill up. A glimmer of hope. You make a stop.

The old guy behind the counter sees your frustration and tells you to head a different route where more gas stations are along the way. To fill up, get refreshed. You listen to his wise words and go in that direction.

You could have easily kept your initial route filled with more stress, big stretches between stops and refueling, but you don’t. You make a change. Something inside of you says enough of what’s not working.

So can we Thrive despite our circumstances? Can you Thrive despite your circumstances?? You tell me.

What if we stop blaming the people around us? Our wives, our kids, our families, our partners.

What if we take responsibility for our actions?

What if we go a different direction?

What if we decide to get up a little early and make sure our day is planned out?

What if we change our daily habits if they are not working for us?

What if we stop waiting for life to just happen to us, but meet each activity, person, loved one with a sense of purpose and positivity.

Your business is not where you want it be. You are tired, I get it.

So what’s your plan? No, seriously. What are you going to do to change it? I know you’ve tried many times, but it hasn’t worked. Ok, then time to do something different. Seek out help.

You can’t be successful alone. We weren’t meant to live this life alone. It’s too tough. Find people you trust and share your frustrations with them along with your successes.

Can we and will we thrive despite…? Yes, 100%. It’s about taking responsibility for your attitude and action.

You don’t have a good marriage? Stop blaming your spouse and worry about changing yourself. Your marriage may not improve, but you will. Guaranteed.

Are you working too much and don’t have time to spend with your kids? Change that pattern this week. Work will always be there. Your kids won’t. They need you. Start with blocking off 1-2 nights a week you will be home with them. Whatever it takes, make it happen. You will be empowered and will most likely affect other parts of your life.

Your business stalled? Not thriving? Ask yourself, will anyone else come in and rescue you because they love it as much as you do? Heck no. It’s your baby.

So you’ve got two options: Sell/Close it down OR put a stake in the ground today that from now on you will figure out what has to be done to grow.

It’s all about attitude and a burning desire for change.

I read this somewhere: A burning desire backed by faith simply means deeply, passionately wanting to get somewhere and knowing – not hoping, not wishing, but knowing that you will get there.

You’re at Point A. You want to get to Point B. It’s just the in between that you need to figure out.

Let me let you off the hook. You don’t have to go it alone. There are friends, coaches, services, around you that can help. We’re only one of them, but we’re definitely a good choice. The gas stations that are not so far apart on your journey, but can keep you refreshed, filled up.

The worse thing any of us want is to get to the end of our life and say, What if?

Surround yourself with people who have been where you are, experienced the struggles you are going through, and are Thriving Despite…

Want to see how we can help? Schedule a free call with us at your convenience here.

Help… I’m Stuck!!

By | Business Help, Don Moss, Leadership | No Comments

You’ve opened your gym in the last year or 3 years ago, got some members and now… you’re stuck.

You just can’t seem to break through some invisible member mark (20, 40, 100) and you don’t know what to do.

If you haven’t already, try out some of these tips to get your membership train back on track:

  1. Beginners Welcome! – This should be front and center on all of your websites, FB, and any kind of marketing. Remove that intimidation factor associated with CrossFit as often as you can. Post pics of just normal people doing CrossFit.  
  2. Use Facebook – If you are on The Hub and haven’t already watched social media expert Josh Sturgeon’s videos about Facebook marketing, stop what you’re doing and do this now!  It will unlock the mysteries of an effective ad campaign on Facebook and focus your ads (and money) on the audience you want. Priceless!
  3. Create a Facebook Private Group for your Members – Make sure you are friends on Facebook with all of your members and they’re in this private group that you create. This is a great alternative way (besides newsletter, email, etc.) to spread info about upcoming events, deals and just general info. It also allows your community to converse with each other and share successes. Be sure to make this community reflected of the culture that you’re wanting to see in your gym.
  4. Tag Away and Post on Timelines – Once you are friends with your members on Facebook, try and get some good pics of your members and then put them on their Facebook timelines. Don’t spend every class being a photographer but just take a few seconds to snap some pics. Pick the best ones, post the pics on their timeline, make sure you mark the location as your box and say “Good Job!” or just something positive. This is FREE marketing to all of their friends and will likely start a lot of discussions about them doing CrossFit and loving your box. It’s a GREAT way to get others interested in your box.
  5. Capture info – Make sure you have a visitors log at your box (paper or digital) which will allow you to populate your member management system (Zen, FrontDesk, Wodify, etc) with new contacts. Also, you can have a contact form on your front website page which leads to a landing page for a free ebook on fitness or nutrition (321Go has a ton of these). You can capture names and emails this way as well.  
  6. Get the word out – Take all those contacts you now have and make sure they’re on the distribution for a monthly newsletter or general emails with pics from past events, news about upcoming programs and your intro program or nutrition or personal training. Get the word out on anything you want to promote. This will make sure you get in front of them again at least a few times a month with news about the awesome things your box is doing.
  7. Reviews – This can set you apart from the competition. Would you be more willing to try a box with 3 good Google reviews or one with 20 good Google reviews? Pick people inside your box who love it. Ask them to do a quick Google, Yelp or Facebook review (send them the link to the reviews to make it easy) on your box because you think they’re awesome and you want others just like them to fill the place. They’ll dig the fact that you think highly of them and will usually be more than willing to rave about you in a review.  

It’s all about Momentum… Give these tips a try, stay consistent and then watch as you breakthrough that sticky member mark!

If we can help in anyway, we’d love to have a conversation with you. Schedule a free call with us here.

 


Don Moss is the Founder and former Owner of CrossFit Apogee and a 321GoProject Business Coach. He has been interviewed and featured in The Box Magazine, Box Pro Magazine, on 321GoProject and Box Pro podcasts and on CrossFit.com. He is a true lover of people and the community mentality of CrossFit. His goal is to help owners make smart decisions, see their businesses succeed and their dreams come true. For questions or to talk about 1-on-1 consulting, reach out to him at Don@321GoProject.com.  

Can You DIY the Marketing of Your Business?

By | Business Help, Digital Marketing, Hub, Julie Weldon, Marketing, Social Media | 2 Comments

Marketing exists for the ultimate purpose of getting leads in your door and turning those leads into sales.

We’re a company who specializes in marketing, so we’ve seen it all. Everything from… logos done on Word, websites still live that were cobbled together back in 2010, Facebook ads that aren’t producing leads, not showing up until 4 or 5 pages into a Google search, businesses trying to grow without any marketing plan in place.

And these people wonder why they are in the same place they were this time last year (or 3 years ago).

Truth be told, there is a lot that goes into effectively marketing a business, including things like a dynamic website that works just as well on a mobile device as it does a computer, promoting and delivering fun events, producing quality videos, capturing testimonials, a creative and professional logo and brand, an engaging newsletter, writing blogs, managing social media accounts, creating landing pages, writing eBooks, showing up in the first three of the Google search, banners, t-shirts designs, email automation software with campaigns, scheduling software, FB ads that actually convert, understanding solid analytics. To 95% of small business owners, this list is both overwhelming and exhausting.

But the problem is… if you don’t pay attention to these things, you will get left behind.

So, can you DIY your marketing?

I recently started a podcast. I can’t even begin to tell you how many hours I spent (wasted) trying to learn how to publish a podcast. Just creating the website alone and connecting it to the hosting software and iTunes took me an embarrassing amount of research and time, only to finally throw my hands up in frustration. I don’t even want to think about how much that DIY cost me. My intention was to save money because we were on a limited budget (like $0), which clearly did not happen. In my frustration, I reached out to my nephew who does this for a living. $50 and 2 days later (obviously, that’s the family discount), he had me up and running. But, more than just “up and running”, his work gave me the confidence that it was actually done right.

It needs to be noted that there is a big difference between something that is an expense and something that is a critical value add. Cable is an expense. Electricity is a critical value add. Starbucks is an expense. Vegetables are a critical value add. LuLuLemon clothing is an expense. Clothing is a critical value add. You get the point.

An expense is an added nice to have or luxury, a critical value add is imperative for success.

How can you know if investing in the effective marketing your gym is an expense or if it’s a critical value add?

Given the fact that based on the majority of conversations we have with gym owners, the number one thing they need help with is getting leads, I’d say marketing is a critical value add component of your business.

We’ll ask the question again… can you DIY your marketing?

Sure, but only if you have the right tools and know how to use them. When learning new skills, you have to ask yourself the question, is this something that will benefit me in the long run? Or is it a “trendy” thing, like Facebook ads, that always changes and I’m going to have to keep re-learning it to stay current?

Setting up my podcast was something I only needed to do one time. It would have made a whole lot more sense to hire it out in the beginning rather than waste my time – and essentially money because time is money – trying to learn it myself. (and I should know this.)

We want to help. That’s why we’ve spent the last year and a half developing the Hub platform. It’s our solution to you being able to save money while upping your marketing game. The affordable monthly cost gives you access to an extensive library of video courses, and a litany of plug-n-play templates. If you only watched the step-by-step “How to Create Facebook ads” or downloaded the Staff Handbook template and applied it to you business, that’d be well worth the amount of a year subscription to Hub. Instead of searching Google for hours, Hub is a one stop shop. It also gives you access to our private FB group, which is unlike any other FB group page resource in the industry. 

So, one more time… can you DIY your marketing by piecemealing and Google searching and cobbling together what you’ve learned?  Sure. Anyone can do it. But, you have to look at what results your current efforts are producing for you. How many leads are coming in your door? The real question then is should you DIY your marketing?

Check out a Free 7 day trial of Hub today!  If you don’t like it, you can cancel. No strings attached. 🙂 And for only $99 more/month, you can add a M3 group for weekly accountability with peer gym owners and a 321Go Business Coach to make sure you’re implementing what you’re learning.

You’d probably never attempt to build a house – even if you had the blueprint and tools – if you didn’t have any experience. Surround yourself with people who know what they’re doing and the going will be much easier… we promise.

How to Use Video to Generate Leads

By | Business Help, Digital Marketing, Julie Weldon, Marketing, Social Media, Videos | No Comments

So you say you want more leads.

That would solve a lot of problems, right? More money, fuller classes, you could hire another coach, etc.

Alright then, I have one question for you….

Just how much do you want those leads?

To get more specific, what are you willing to do to get them? How uncomfortable are you willing to get?

Are you willing to consistently put out content so that people come to know you as the expert?

So many know they need to create consistent content, but let’s be honest, few are willing to commit to it on a regular basis. Everything else somehow takes priority. 

Far too many gym owners want the quick fix. Write a blog or two. Shoot a couple videos. Do a Facebook ad. Run the newest, hottest, lead-generating tool/event you just read about on a group page. Then… hope (actually, expect) the leads will pour in.

But, the problem with quick fixes is that they’re just that. A quick fix. They’re not intended for long-term, consistent results.

The hard truth is that a quick fix is often the abandonment of responsibility. That statement may need to be read again for it to sink it.

In business, CASH is king.

In marketing, CONTENT is king.

These days in content, VIDEOS are king.

All the current research and studies are proving that video is where it’s at (and our experience wholeheartedly agrees with this). Not where it’s headed, but where’s it at now. A few statistics from an infographic by Hyperfine Media prove this point:

  • Including video on a landing page can increase conversion by 80%.
  • Video in an email leads to 200-300% increase in click-through rate.
  • 90% of users say that product videos are helpful in the decision process.
  • Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

These are some big numbers. You don’t have to have a degree in content marketing to know that video ruled the web last year. And, experts believe that video content will account for 74 percent of Internet traffic this year. 74%. Wow.

So the question, then, that begs to be answered…

How are you using video to increase your leads?

Good videos can differentiate you from your competitors because they open up people’s hearts. They evoke emotion. Unlike a blog or Facebook ad, or even an image, videos make people feel something. Once your marketing crosses over into the feelings territory, people want to do business with you. Because they can connect with you. As a result, videos become a massive win for your content strategy.

Using videos produces a number of benefits: 1) they can help boost your customer engagement, 2) they can increase a person’s time spent on your site, and 3) they can help you convert your leads into paying clients. If you use video creatively and with a purpose, it can transform your website into something that is dynamic and interactive and, most importantly, will establish you as the expert. Helping you transform your website and combine it with effective marketing is our specialty.

So, how do you make and publish videos with creativity and purpose?  

Here are just a few thoughts to get you started:

  • Don’t overthink it. Practice makes perfect. Like riding a bike, the more you do it, the better (and more comfortable) you get at it.
  • Speak in a language that even (or especially) the beginners would understand.
  • Be relatable and fun.
  • Pay attention to your backdrop and the level of background noise.
  • Be consistent in creating content.
  • Keep the majority of your videos short. Under 2 minutes and for Instagram, under 60 seconds are the good rules of thumb.
  • Add in music. You can get free licensed background music here. And you can easily edit in music to your video using iMovie or Quicktime.
  • Get an inexpensive lavalier microphone to connect to your phone for better sound quality.
  • Anytime it’s appropriate, include a call to action. Make it stupid simple for them to take the next step with you.
  • Whenever possible, tag people in the video and encourage them to share.

It is important to remember, though, that your ultimate goal of creating videos shouldn’t just be to capture a bunch of “stuff” for the purpose of checking it off a list. You want to build a purposeful library of videos (and other content) that establishes you as the expert.

Here are several ideas of what you could shoot in your videos:

  • Explain how to do something. How to videos are a good way to demonstrate your “product/service” while helping people get better at something.  
  • Highlight your athletes. Video a wide variety of people to show that everyone (in your target audience) can benefit from what you’re providing. The Rule of Social Proof says we’re much more likely to do something if we see someone else successfully doing it.
  • Promote your events. Short, fun videos to promote things that you’ve got going on in your business.
  • Raise awareness. Highlight important things going on in your community.
  • Give quick tips. On eating better, buying groceries, cooking meals, keeping moving at work, etc.
  • Record a product/software demo. Software is usually a learning curve for people, so why not help your clients by recording a short screencast (can use Loom or something similar) of someone using the system.
  • Do video testimonials for website, emails, or newsletter. These will add a different dimension and more trust to your client testimonials than just an image and text.
  • Highlight your business. Welcome visitors to your site on your homepage, introduce members of your staff or shoot a quick “day in the life”. This type of content allows people to feel like they know you before they even meet you and could be the deciding factor in helping someone take the next step in wanting to do business with you.
  • Repurpose your text content. Turn your blog entries into short video blips of content.
  • Facebook Live is a great tool when you’re in the middle of a fun event. Let people know what they’re missing out on!

These ideas are just scratching the surface, of course. If you haven’t yet determined your content marketing strategy for the year, make that a priority and be sure to include lots of video.

Biggest thing in getting started? Step outside of your comfort zone and shart shooting.

If you need help, schedule a call with us or email me at Julie@321goproject.com!  We’d love to help.

 

-This post was written by Julie Weldon.

We Asked One Question…

By | Business Help, Julie Weldon, Leadership | No Comments

Last week we asked CrossFit/Personal Training gyms and Cheer/Gymnastics/Dance clubs one question and got 200+ thoughtful, individual emails back.

The question was this:

What is one major Pain Point (problem/challenge) that you are dealing with right now as a gym owner?

We asked because we wanted to do a quick pulse check on the fitness industry. We asked because we always want to make sure the content we are putting out is helpful and speaking to things that matter.

Because we asked for their pain point “right now”, the responses covered the gamut of creating an exit plan to managing retail inventory to maximizing profit to paying themselves a salary. There were a few themes, though, that rose to the surface for the majority…

Getting leads, time management, and finding (and keeping) qualified staff were three of the consistent big ones.

It’s obvious to say, but if you don’t have leads coming in your door, can’t prioritize your important things to do, and have a hard time finding good people to work with you, it’s tough to run a good business. No surprise, right?

But what is a surprise is how many gym owners just allow themselves to get (and stay) stuck in the quicksand of their pain points.

So, what is your pain point?

It’s funny how that one question can evoke such emotions. When you think about your pain point, which of these feelings surface – anxiety? fear? inadequacy? being “found out” for being… you fill in the blank? frustration? hope (that if you get it figured out, your life will be so much better)? anger? These are just a few of the emotions we’ve felt as business owners. So, we get it. 

Here are the responses we got, broken out by categories and percentages: 

Pain points are real.  We all have them. The difference between the successful and the not as successful is that the successful actually do something about those pain points. They brainstorm with other business owners to get ideas about how they are recruiting good staff, they aren’t afraid to take calculated risks and change course when the outcome of the risk isn’t want they hoped for, they make that call to a company to help them in the areas where they are struggling. They understand that while paying money out for a service will require sacrifice in the short term, it will (hopefully) produce a good R.O.I. in the long term. They know that you often have to be wise in your spending in order to make money.

If we went back and asked every person who responded, “So, what are you going to do about your pain point?”, how many do you think would have an answer?

Likely, many are stuck. And will remain stuck for far too long.

So, if that’s you and you’re stuck, what’s the best thing you can do? Stare that pain point in the face and get creative.

It most likely won’t go away on it’s own. Have that hard conversation. Get involved in a mastermind group. Hire a mentor. Work with a company who can help you get leads in your door.

We’re certainly not the only company who can help, but we are one really solid option. We’ve been there, we’ve felt the pain of running a small business, we’ve dealt with staff conflict and the pain of trying to find good people, but one of our core values is that we build a relationship with you so that we can really be “in it” with you.

Here are 5 ways we consistently offer help at no charge:

  1. weekly blog on all things related to running a fitness business.
  2. weekly podcast with people who are in the trenches.
  3. free call with one of our team to talk through your pain points and offer ways to help.
  4. One of our Hub courses – the Business Checkup course – is available for free so you can see what you’re doing well and where you need to improve your business.
  5. Try 7 days of Hub at no charge. No strings attached. Just dive in and try it, and if you like it, keep going.

It doesn’t matter if you’re running a gym with 2-3 locations and 500+ athletes, or are just getting ready to open your space, pain points are inevitable.

There is a quote that says “Happiness is only real when shared”, which I wholeheartedly agree with. But I also believe that most pain points are best solved when shared. Find someone or a group of people to be in it with you.

An old proverb proclaims that “The counsel of many is wise.” Make the sacrifice (of time, money, or ego) and let someone else in. The smartest people in the room, know that they are not the smartest people in the room.

It’s amazing how much lighter your burden will get when you don’t feel like you’re in it alone.

 

This post was written by Julie Weldon (julie@321goproject.com).