How To Make Videos That People Want To Watch

By | Business Help, Digital Marketing, How To, Julie Weldon, Marketing, Social Media, Videos | No Comments

There’s a lot of noise out there in social media land. Everybody is wanting to jump in and contribute their two cents.

“Blogs are popular? I’ll write blogs.” “Videos are the new thing? Let me get out my phone and create some.” Problem is, a lot of times two cents equals just that… not much. Just more noise to clog up your feed.

We wrote an article a month ago about How to Use Video To Generate Leads, now let’s take that blog post a step further.

One thing is certain, all videos are not created equal.

So how do you create a video that stands out above the noise and gets people to want to click and watch, and ultimately buy what you’re selling?

I googled the most viral YouTube videos of 2016 to see what made them so contagious. I wanted to know the themes, the components that made them irresistible.

Here are a few things that stood out to me:

  • They tap into an emotion – either hilarity, happiness, cheering for the underdog… viewers love having feelings and emotions stirred up.
  • They make you smarter – they educate, inform, and give you useful knowledge to be the hit at the next dinner conversation.
  • They have cute kids in them – because who doesn’t want to watch a cute kid be cute?
  • They are like a bad trainwreck – you know you should look away, but something makes you keep watching until it’s over.
  • They are relatable and personable – you usually find yourself wanting to become friends with the person or people in the videos because you are “so much like them”.
  • They are authentic – your videos actually don’t have to be perfect and professional, but they do have to feel “real”.
  • They are entertaining – humor is a great addition to any movie. Add in bloopers, keep in “mistakes”.

Another point to note: it’s an extra bonus if you make your video engaging without any sound. You can do this by avoiding dialogue altogether, or making sure that you include high-quality closed captioning (you can outsource this or do it yourself).

The truth is that nobody will care (and click) if you just turn your video on during a class and do a pano of the activity. What they will care about is if you do a close up of someone (who looks real and relatable) hitting a PR while everyone around them cheers. Or if you do a fun educational video about nutrition that is funny and endears them to you.

Like all things in business, your videos need to have a strategy and serve a purpose.

If you’re not shooting videos to promote your business, now’s a good time to start. And if you are capturing things on video, take your video’ing up a notch and include at least one thing from the list above.

Don’t just add more noise for the sake of “doing videos”. Instead of being noise, make your videos sing and be like music. When you do, people will watch and want to be a part of what you’re doing.

Need help with your marketing? We’d love to talk with you. Click here to schedule a free call with us!

How to Use Video to Generate Leads

By | Business Help, Digital Marketing, Julie Weldon, Marketing, Social Media, Videos | No Comments

So you say you want more leads.

That would solve a lot of problems, right? More money, fuller classes, you could hire another coach, etc.

Alright then, I have one question for you….

Just how much do you want those leads?

To get more specific, what are you willing to do to get them? How uncomfortable are you willing to get?

Are you willing to consistently put out content so that people come to know you as the expert?

So many know they need to create consistent content, but let’s be honest, few are willing to commit to it on a regular basis. Everything else somehow takes priority. 

Far too many gym owners want the quick fix. Write a blog or two. Shoot a couple videos. Do a Facebook ad. Run the newest, hottest, lead-generating tool/event you just read about on a group page. Then… hope (actually, expect) the leads will pour in.

But, the problem with quick fixes is that they’re just that. A quick fix. They’re not intended for long-term, consistent results.

The hard truth is that a quick fix is often the abandonment of responsibility. That statement may need to be read again for it to sink it.

In business, CASH is king.

In marketing, CONTENT is king.

These days in content, VIDEOS are king.

All the current research and studies are proving that video is where it’s at (and our experience wholeheartedly agrees with this). Not where it’s headed, but where’s it at now. A few statistics from an infographic by Hyperfine Media prove this point:

  • Including video on a landing page can increase conversion by 80%.
  • Video in an email leads to 200-300% increase in click-through rate.
  • 90% of users say that product videos are helpful in the decision process.
  • Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

These are some big numbers. You don’t have to have a degree in content marketing to know that video ruled the web last year. And, experts believe that video content will account for 74 percent of Internet traffic this year. 74%. Wow.

So the question, then, that begs to be answered…

How are you using video to increase your leads?

Good videos can differentiate you from your competitors because they open up people’s hearts. They evoke emotion. Unlike a blog or Facebook ad, or even an image, videos make people feel something. Once your marketing crosses over into the feelings territory, people want to do business with you. Because they can connect with you. As a result, videos become a massive win for your content strategy.

Using videos produces a number of benefits: 1) they can help boost your customer engagement, 2) they can increase a person’s time spent on your site, and 3) they can help you convert your leads into paying clients. If you use video creatively and with a purpose, it can transform your website into something that is dynamic and interactive and, most importantly, will establish you as the expert. Helping you transform your website and combine it with effective marketing is our specialty.

So, how do you make and publish videos with creativity and purpose?  

Here are just a few thoughts to get you started:

  • Don’t overthink it. Practice makes perfect. Like riding a bike, the more you do it, the better (and more comfortable) you get at it.
  • Speak in a language that even (or especially) the beginners would understand.
  • Be relatable and fun.
  • Pay attention to your backdrop and the level of background noise.
  • Be consistent in creating content.
  • Keep the majority of your videos short. Under 2 minutes and for Instagram, under 60 seconds are the good rules of thumb.
  • Add in music. You can get free licensed background music here. And you can easily edit in music to your video using iMovie or Quicktime.
  • Get an inexpensive lavalier microphone to connect to your phone for better sound quality.
  • Anytime it’s appropriate, include a call to action. Make it stupid simple for them to take the next step with you.
  • Whenever possible, tag people in the video and encourage them to share.

It is important to remember, though, that your ultimate goal of creating videos shouldn’t just be to capture a bunch of “stuff” for the purpose of checking it off a list. You want to build a purposeful library of videos (and other content) that establishes you as the expert.

Here are several ideas of what you could shoot in your videos:

  • Explain how to do something. How to videos are a good way to demonstrate your “product/service” while helping people get better at something.  
  • Highlight your athletes. Video a wide variety of people to show that everyone (in your target audience) can benefit from what you’re providing. The Rule of Social Proof says we’re much more likely to do something if we see someone else successfully doing it.
  • Promote your events. Short, fun videos to promote things that you’ve got going on in your business.
  • Raise awareness. Highlight important things going on in your community.
  • Give quick tips. On eating better, buying groceries, cooking meals, keeping moving at work, etc.
  • Record a product/software demo. Software is usually a learning curve for people, so why not help your clients by recording a short screencast (can use Loom or something similar) of someone using the system.
  • Do video testimonials for website, emails, or newsletter. These will add a different dimension and more trust to your client testimonials than just an image and text.
  • Highlight your business. Welcome visitors to your site on your homepage, introduce members of your staff or shoot a quick “day in the life”. This type of content allows people to feel like they know you before they even meet you and could be the deciding factor in helping someone take the next step in wanting to do business with you.
  • Repurpose your text content. Turn your blog entries into short video blips of content.
  • Facebook Live is a great tool when you’re in the middle of a fun event. Let people know what they’re missing out on!

These ideas are just scratching the surface, of course. If you haven’t yet determined your content marketing strategy for the year, make that a priority and be sure to include lots of video.

Biggest thing in getting started? Step outside of your comfort zone and shart shooting.

If you need help, schedule a call with us or email me at Julie@321goproject.com!  We’d love to help.

 

-This post was written by Julie Weldon.

So What Exactly Does a Responsive Website Mean?

By | Blog, Tips, Videos | No Comments

Responsive web design is a technique for building websites that work on mobile devices, tablets, and desktop screens.

Not long ago, websites were typically designed specifically for laptop and desktop screen resolutions. This worked fine until the advent of web capable smart phones and tablets. Now your website needs be easy to use on any platform the visitors views it on.

Check out the short video showing an example of both a Responsive website and one that’s not.


Point to note: If your site is not currently responsive, Google will actually ding you in the search rankings.


If you’ve decided it’s time to redesign your website and want to create a lead generating platform that ranks well in google, visit this page to get more info and fill out the form. Also ask us about the extra value bonus we are offering until March 10 with our websites.


For more info on building a robust lead-generating website and watch us conduct a live website audit, click below to watch the recorded webinar.

Watch The Webinar >

How to Add the Facebook Custom Audience Pixel to your Website

By | Blog, How To, Tips, Videos | No Comments

What Are Website Custom Audiences?

Website Custom Audiences allow you to create Facebook ads that target users who have previously visited your website.

Why is this such a big deal?

The people that are visiting your website are your target customer. Now you can get in front of those same people on Facebook where they are hanging out anyway. It’s one more way to reach an incredibly relevant audience. You can target fans organically. You can also target your email list through Custom Audiences. And now you can reach people who may not be either an offline customer or a Facebook fan, but who visited your website.

We won’t get into the details now on creating ads in Facebook. More to come later. But for now, you MUST follow this video how to and install the Custom Audience pixel now onto your website so it can start tracking visitors.

Website/Facebook Best Practices to Engage your Box Members

By | Blog, Branding & Website Advice, Building Community, Tips, Videos | No Comments

We decided to get a little crazy and create a screencast video to share some website and Facebook best practices to engage your members and help you begin to rank better on Google.

There are also a few bonus tips at the end to encourage better member engagement when you post your daily WOD’s.

Some summary tips you will learn:

1. Never post your workouts on Facebook.
2. ALWAYS drive people to your website, not Facebook.
3. Photos are a great way to engage your members on your site and keep them coming back.

We would love any feedback, so feel free to leave a comment if you found it valuable.


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