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What Are Website Custom Audiences?
Website Custom Audiences allow you to create Facebook ads that target users who have previously visited your website.
Why is this such a big deal?
The people that are visiting your website are your target customer. Now you can get in front of those same people on Facebook where they are hanging out anyway. It’s one more way to reach an incredibly relevant audience. You can target fans organically. You can also target your email list through Custom Audiences. And now you can reach people who may not be either an offline customer or a Facebook fan, but who visited your website.
We won’t get into the details now on creating ads in Facebook. More to come later. But for now, you MUST follow this video how to and install the Custom Audience pixel now onto your website so it can start tracking visitors.[/vc_column_text][/vc_column][/vc_row]