That would solve a lot of problems, right? More money, fuller classes, you could hire another coach, etc.
Alright then, I have one question for you….
Just how much do you want those leads?
To get more specific, what are you willing to do to get them? How uncomfortable are you willing to get?
Are you willing to consistently put out content so that people come to know you as the expert?
So many know they need to create consistent content, but let’s be honest, few are willing to commit to it on a regular basis. Everything else somehow takes priority.
Far too many gym owners want the quick fix. Write a blog or two. Shoot a couple videos. Do a Facebook ad. Run the newest, hottest, lead-generating tool/event you just read about on a group page. Then… hope (actually, expect) the leads will pour in.
But, the problem with quick fixes is that they’re just that. A quick fix. They’re not intended for long-term, consistent results.
The hard truth is that a quick fix is often the abandonment of responsibility. That statement may need to be read again for it to sink it.
In business, CASH is king.
In marketing, CONTENT is king.
These days in content, VIDEOS are king.
All the current research and studies are proving that video is where it’s at (and our experience wholeheartedly agrees with this). Not where it’s headed, but where’s it at now. A few statistics from an infographic by Hyperfine Media prove this point:
These are some big numbers. You don’t have to have a degree in content marketing to know that video ruled the web last year. And, experts believe that video content will account for 74 percent of Internet traffic this year. 74%. Wow.
So the question, then, that begs to be answered…
Good videos can differentiate you from your competitors because they open up people’s hearts. They evoke emotion. Unlike a blog or Facebook ad, or even an image, videos make people feel something. Once your marketing crosses over into the feelings territory, people want to do business with you. Because they can connect with you. As a result, videos become a massive win for your content strategy.
Using videos produces a number of benefits: 1) they can help boost your customer engagement, 2) they can increase a person’s time spent on your site, and 3) they can help you convert your leads into paying clients. If you use video creatively and with a purpose, it can transform your website into something that is dynamic and interactive and, most importantly, will establish you as the expert. Helping you transform your website and combine it with effective marketing is our specialty.
So, how do you make and publish videos with creativity and purpose?
Here are just a few thoughts to get you started:
It is important to remember, though, that your ultimate goal of creating videos shouldn’t just be to capture a bunch of “stuff” for the purpose of checking it off a list. You want to build a purposeful library of videos (and other content) that establishes you as the expert.
Here are several ideas of what you could shoot in your videos:
These ideas are just scratching the surface, of course. If you haven’t yet determined your content marketing strategy for the year, make that a priority and be sure to include lots of video.
-This post was written by Julie Weldon.