Which comes first, your brand or your logo?

Well, some might say they are the same thing. I say no way. Your logo is only a part of your brand. Your brand is so much more than a cool looking logo. Your brand represents everything you are to your potential clients. It is made up of your logo, website, WOD blog, photos/videos, trainers, cleanliness of your box, etc. Basically the whole box experience you provide for your clients.

Okay, so that is a heck of a lot to think about when you are first starting your CrossFit affiliate.

Yes, but some really good info to think about. I read this blog post the other day relating to identifying your brand, and wanted to share the article with you.

Here is a short quote from the blogger, then a link to read the rest below.

“The objective of a branding strategy is to develop clear, compelling, consistent messages that are easily conveyed. A good brand contains messages that can speak to multiple audiences, including current customers, potential patrons and people who hold misconceptions. Yet, this needs to be delivered in a short, simple way.” – Zac Kenni
Read the rest here!