CrossFit affiliate branding is much more than a logo

Which comes first, your brand or your logo? Well, some might say they are the same thing. I say no way. Your logo is only a part of your brand. Your brand is so much more than a cool looking logo. Your brand represents everything you are to your potential clients. It...

Quick CrossFit Affiliate Tip with Chris Spealler

Before you ever put together your business plan and work out many of your other details in starting an affiliate, make sure you answer these two fundamental questions, which will help drive alot of your decisions. 1. How do you want to run your gym?  ...