CrossFit Division | Case Study

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 CrossFit Division came to us looking for some help with a t-shirt redesign. They didn’t really have a logo, but wanted a strong design for both their clients and also their coaches. 321Go developed a handful of designs and CrossFit Division ended up taking all the designs and ideas for their future use.

Since CFD was so pleased with the tshirts, they then approached about revising their existing wall mural. They were not happy with the current design and were really tired of looking at it, so they asked us to design something quickly that they could replace it with. We created a couple designs and they ended up choosing a graffiti look that they are now enjoying.

AED. You don’t need it, until you need it!

By | Blog, How To, Safety, Tips | 3 Comments

AED. What’s that? Automated External Defibrillator.

This is the machine that saves lives. The AED is what shocks the heart. Early defibrillation (3-5 minutes) increases the chance of survival exponentially.

I hope you will never have to ever use this device but by having one, you protect yourself and your athletes.

Do you have one in your box? If not, that’s ok, why not consider putting aside a few dollars every month to save up to get one. Typically AEDs cost anywhere from $800-$3000. Don’t let the cost deter you, because a life is worth it.


Don’t know where to find one? Here are some suggestions:

* Shop around. The best place is with the most selection is the AED Superstore
* The beauty of the AED Superstore is that it gives you a TON of options, including packages that provide you with everything you need. If you want, try one of their Small Business Packages.
* When you go to purchase an AED you want to make sure you have:

– The AED
– Pads for the adults
– If you have a CF Kids program or kids around, you may want to consider a set of Pediatric pads as well.
– Whether you purchase a package or just an AED on it’s own, make sure you also have gloves, a disposable razor, CPR mask and gauze with it. These can easily be purchased at your typical drug store.

* Another option for purchasing an AED could be to contact your local fire department or ambulance service and see if they have any deals or ways to help.
* You may also want to contact your local hospital, but AED Superstore will most likely give you your best price.

Remember this is about lives. In CrossFit we change lives, help people live healthier, happy lives. But don’t forget to protect your athletes while they’re in the gym in the event of an emergency.

Do you have an AED in your box? Are all your coaches CPR Certified? Post your answers and feedback to the comments!

Is your CrossFit affiliate prepared?

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So you opened your own box? CONGRATS!

But before you say 3,2,1GO… and hit the WODs running, have you thought about the medical side to owning a CrossFit box?

Ask yourself a few questions about your box:

  1. Are you prepared for an emergency?
  2. Are you and your coaches, all of them, yes all of them, CPR/AED and 1st Aid Certified?

CPR and First Aid are basic simple skills that will protect you in the event of an emergency and also protect your athletes in the event of the emergency. As GI Joe always says, “Knowing is half the battle!”

CPR courses can be found throughout the country. The two main organizations who provide this education are the American Red Cross and the American Heart Association.

The American Red Cross gives classes in:

  • First Aid
  • Sports Safety Training

The American Heart Association gives classes in:

  • First Aid

Both of these are also excellent options. You also may be able to find instructors through your box, your local school district or hospital. These second options may be cheaper and easier than going directly through the local chapter of the Red Cross or American Heart Association.

CPR Updates!!!!

CPR is changing. If you are certified in CPR already, be sure to check your cards and get updated on the changes to CPR that are being made. Check out the websites listed above on how to get your update. Often, if you are already certified, this can be completed online.

Always lean on the side of caution and be prepared not only for you, but for your clients as well!

CrossFit affiliate branding is much more than a logo

By | Blog, Branding, Tips | No Comments

Which comes first, your brand or your logo?

Well, some might say they are the same thing. I say no way. Your logo is only a part of your brand. Your brand is so much more than a cool looking logo. Your brand represents everything you are to your potential clients. It is made up of your logo, website, WOD blog, photos/videos, trainers, cleanliness of your box, etc. Basically the whole box experience you provide for your clients.

Okay, so that is a heck of a lot to think about when you are first starting your CrossFit affiliate.

Yes, but some really good info to think about. I read this blog post the other day relating to identifying your brand, and wanted to share the article with you.

Here is a short quote from the blogger, then a link to read the rest below.

“The objective of a branding strategy is to develop clear, compelling, consistent messages that are easily conveyed. A good brand contains messages that can speak to multiple audiences, including current customers, potential patrons and people who hold misconceptions. Yet, this needs to be delivered in a short, simple way.” – Zac Kenni
Read the rest here!