by 321go | Dec 12, 2013 | Blog, Business Help
When was the last time you considered your revenue per client? For some gyms, this ratio would simply be equal to the average current membership fee that members are paying; but for other, more advanced business models, this number can be much greater than just a...
by 321go | Dec 10, 2013 | Blog, Tips
You know it’s December with the onslaught of “Buy One Get One” or “50% off Holiday Merchandise” banner ads, social posts, tv commercials, and radio ads. Boxes should avoid price-driven specials on their memberships during the holidays i.e. “Black Friday 50% off...
by 321go | Nov 22, 2013 | Blog, Tips
One tool every box owner should have up their sleeve is a well-written phone script. While some are quick to jump to the idea of robotic customer service, the benefits of a phone script should not be overlooked. A phone script is a powerful asset for projecting a...
by 321go | Nov 18, 2013 | Blog, Business Help, Starting a Gym
So you’re interested in starting your own gym? Awesome! What you should know ahead of time is opening and running a successful box is about more than buying a new job, or simply sharing your joy of programming with others. Starting your own business involves...
by 321go | Nov 16, 2013 | Blog, Digital Marketing
When is the last time you put on an event at your box, offered a seminar, or just wanted to increase your membership but just weren’t sure the best way to promote it? Promotional campaigns are marketing strategies with a specific goal to be achieved over a...