CrossFit affiliate branding is much more than a logo

By | Blog, Branding, Tips | No Comments

Which comes first, your brand or your logo?

Well, some might say they are the same thing. I say no way. Your logo is only a part of your brand. Your brand is so much more than a cool looking logo. Your brand represents everything you are to your potential clients. It is made up of your logo, website, WOD blog, photos/videos, trainers, cleanliness of your box, etc. Basically the whole box experience you provide for your clients.

Okay, so that is a heck of a lot to think about when you are first starting your CrossFit affiliate.

Yes, but some really good info to think about. I read this blog post the other day relating to identifying your brand, and wanted to share the article with you.

Here is a short quote from the blogger, then a link to read the rest below.

“The objective of a branding strategy is to develop clear, compelling, consistent messages that are easily conveyed. A good brand contains messages that can speak to multiple audiences, including current customers, potential patrons and people who hold misconceptions. Yet, this needs to be delivered in a short, simple way.” – Zac Kenni
Read the rest here!

3 productive tips to reach your CrossFit affiliate goals

By | Blog, How To, Tips | 2 Comments

Yes, the beauty of CrossFit is WOD’s are usually no more than 15 minutes. This is why many people are initially drawn to the craziness of CrossFit, where most of our lives now revolve. Yet, that doesn’t mean we have any more time during the day to get stuff done. As affiliate owners, potential owners, and wannabee’s, the small amount of time we have during the day consumes us with the mundane tasks that we THINK take priority?! Another day ends in frustration, not moving us any closer to our goals.

If starting an affiliate is on your radar, then it’s time to take some steps and manage your time better. Actually, with a few small tips, you can make great strides and feel like a productive Rock Star. Really!

By incorporating even one of the 3 tips, you will begin to take control of your day and realize your dream of not only starting an affiliate, but thriving while working toward it.

Either the night before or first thing when you get up in the morning, write down 3 tasks you will accomplish today. I am not talking about eating breakfast or doing the WOD of the day, I mean 3 things that will move you forward. Make a call to an owner of another affiliate that you trust and ask their advice on getting started. Find out what it takes in your state to get your business license. You get what I am saying, take some initiative. Even accomplishing one important task a day will move you closer toward your goal.

What’s important to you? Really. If you want to start an affiliate, what are you waiting for? No one else will make it happen for you. Visualize your dream and take steps to get there. Don’t get overwhelmed with the big picture. Take one day at a time, accomplish your 1-3 important tasks that move you forward and make your future a priority. Those mundane tasks monopolize your time; like reading all the comments on the main site WOD, wasting time on Facebook, and watching every video CrossFit produces. Not saying it is not fun, but if you have goals, my guess is they don’t fit into your plan for success.

Just think. If you are accomplishing your 3 important tasks each day or at least making them a priority, guess what? They start to become a habit and good things start to happen. Being productive is addicting, and before long, your dream will become a reality.

Don’t let yourself get discouraged! There will be days where you just can’t get those priority tasks done. No worries! Tomorrow is another day to pickup where you left off. Remember: The best time to plant a tree is today!

By the way, if you need help with any affiliate advice, we are here to help in anyway we can. If any of you have any productivity tips that you have built into your life, please share your comments below, so we can all learn.

Additional resources to help build productivity into your day!
If it won’t fit on a Post-It, it won’t fit in your day!
6Ā Simple StepsĀ toĀ Better Time Management

What are you waiting for? Start your Affiliate already!

By | Blog, Branding | 2 Comments

Sometimes you just have to grab life by the horns and go for it. You surely don’t want to get to the end of your life and have a lot of “What if’s?”

You already know what you should do. It is just a matter of getting off your arss and taking initiative. Nobody said it would be easy, if it was, everybody would be doing it. One of my favorite quotes is by Mark Cuban. “It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because… All that matters in business is that you get it right once. Then everyone can tell you how lucky you are.”

Just like with our new venture, 321GoProject, Spealler and I talked and dreamed about what it would look like to fill a hole that exists in helping CrossFit affiliates with their branding and community building, but that’s where it stopped for quite a while, just talk, talk, talk. We had many reasons why we shouldn’t, but more reasons why we should, so… we decided to make it happen.

I stole this quote off a blog post I recently read from one of my favorite bloggers, Scott Ginsberg. “HERE’S THE REALITY: Going your own way can feel like digging your way to hell with a plastic fork. But it sure beats the career fair.”

Read the rest of the article here! It’s time to conquer your fears and create your future!

Quick CrossFit Affiliate Tip with Chris Spealler

By | Blog, Tips, Videos | No Comments

Before you ever put together your business plan and work out many of your other details in starting an affiliate, make sure you answer these two fundamental questions, which will help drive alot of your decisions.

1. How do you want to run your gym?


  • Semi-private classes
  • Open gym
  • Group classes
  • Will you cap your classes?

2. What type of community and culture do you envision for you box?

  • Have the end in sight. Create in your mind what your community culture will look like in a year or two, then start to make it happen, one step at a time.

Once you answer these questions, the rest is easy. Well, maybe not easy, but sure is fun to have a plan!