3 Tips for starting an OCR Program

Tough Mudder®, Spartan®, Dirty Dash® Different names with the same objective: challenging yourself in an obstacle course race. Obstacle Course Races (OCRs) and box programs have a great history, ranging from Coach Glassman’s original goal “to build a program that...

Retail Done Right: Part 2

In Retail Done Right: Part 1, we covered how to increase your revenue per client in a way that not only benefits your business, but your customers as well. We covered product research and selection as well as having the right motivations behind your retail operations....

Setting Up a Competition Class

One of the core, driving principles behind box programs is competition. For most affiliate owners, who undoubtedly love box programs, it’s easy to see the glitz and glamor of The CrossFit Games and think: “It would be so awesome for my box to be...

Retail Done Right | Part 1

When was the last time you considered your revenue per client? For some gyms, this ratio would simply be equal to the average current membership fee that members are paying; but for other, more advanced business models, this number can be much greater than just a...

Holiday Promotional Ideas That Don’t Suck

You know it’s December with the onslaught of “Buy One Get One” or “50% off Holiday Merchandise” banner ads, social posts, tv commercials, and radio ads. Boxes should avoid price-driven specials on their memberships during the holidays i.e. “Black Friday 50% off...