Tired of Not Being Where You Want in Life? Here’s How To Tell If Positive Change Is In Your Future.

By | Business Help, Culture, How To, Julie Weldon, Leadership | No Comments

The end of 2017 is fast approaching.

Before we know it, we’ll be inundated with people encouraging us to “make resolutions” and “set goals” and “make next year count.”

None of us want to live a lackluster life, right?

As a leader, none of us want to be broke, or spinning our wheels, or running a struggling business, or exhausted, or mediocre, or unhealthy… right?!?

So why is it that – all too often – we find ourselves in practically the same place we were when we started the beginning of the year?

We had good intentions. We told ourselves this year was going to be different.

More money. Less stress. More clients. Improved marketing. Better health. Less time on social media. More quality time with those we love. Lose those extra pounds. Take that vacation.

And then, “all the sudden” life happens and we’re less than two months away from the end of another year…. In much the same spot.

So why do we do it?  Or, maybe a better question – why don’t we do it? Why don’t we change?

Why haven’t you accomplished those things you set out to conquer at the beginning of the year?

I read a quote recently by Angela Duckworth, “Enthusiasm is common. Endurance is rare.” And it hit me like a ton of bricks. How true.

This is worth reading again…  Enthusiasm is common. Endurance is rare.

Just how rare is endurance? According to research by the University of Scranton, an overwhelming 92 percent of people who set New Year’s goals never actually achieve them.

Wow – Ninety freaking two percent. That is crazy.

So, the good news is… you’re normal.

The bad news is…  you’re normal. Just like the other 92% who don’t accomplish what they set out to accomplish.

Here are some of the reasons “normal” people don’t change. Maybe one (or a few) of these sound similar to the voices in your head.

  •      “It’s too hard.”
  •      “I don’t know how.”
  •      “I’m too busy.”
  •      “I don’t have the strength or energy.”
  •      “I don’t have the resources (time, money, etc.) that I need.”

So, instead of actually doing something about it, we do these things:

  •      We read obsessively about how to make change happen.
  •      We listen to countless podcasts.
  •      We talk about what we want to change… a lot.
  •      We find distractions to keep us busy.
  •      We focus on lesser things that are easier to check off.
  •      We feel guilty, get depressed, and beat ourselves up.

Sound familiar?

So, as I see it, here is one of the main problems…  The pain hasn’t gotten bad enough.

There’s a quote by Henry Cloud that comes to mind often – “We change our behavior when the pain of staying the same becomes greater than the pain of changing.“

When you get to the end of your rope with whatever it is you want to change, only then will things begin to get different. Because, only at that point, will you be done with making excuses.

You will endure the pain of change because you can no longer endure the pain of staying the same.

Whether it’s your business, or your health, or your finances, or your personal development, or your leadership, or your relationship with a significant other. If you’re really done with how things are, only then will things start to get different.

But, that’s not the only problem. Another big problem could be that you just haven’t seen enough small victories.

Momentum takes time. Think about a train. If you’ve ever been on one, you know it takes a long time to get going. BUT… once it reaches its desired speed, it’s momentum will crush whatever is in its path.

Giving up too soon hinders the momentum needed for your success.

We’ve got some clients who have created this momentum this year. They are part of the 8% who got sick of complaining about how they wish it could be. So they committed to change, and it has been truly amazing to watch. Has their year been easy? Heck no. Have they executed perfectly? Of course not. BUT… they are in a completely different place than they were this time last year.

If you’re at that point of being sick and tired of the same old, same old. Keep reading. If you’re not in enough discomfort or frustration yet, no sense reading any further. The rest will truthfully just be a waste of your time.

So… you’re still here. Great. That, to me, means you really do want something different. You’re tired of making excuses and you’re ready to really make change happen.

Here are 7 things to do to get your train moving in the right direction:

  1. Determine what is important to you. Know that what’s a priority to someone else may not be important to you. So, let yourself off the hook for those things that just aren’t your priorities, but figure out what does really matter to you.
  2. Purpose in your heart that you’re going to be committed to making change happen… come hell or high water.
  3. Commit yourself to the grind because, I promise you, there will be days when it will not be easy.
  4. Create some kind of tangible reminder for yourself. Make it be something you will see every day. Maybe it’s a screensaver, or a bracelet, or a note in your car. Something that will be that little push when you need it.
  5. Make whatever is important to you a ritual. You wouldn’t miss brushing your teeth in the morning. You wouldn’t miss eating during a day. Whatever you want to change needs to become like those things you just don’t even think about because they are non-negotiables in your day.
  6. Find small wins. These will be vital to your success. Determine your big goal. Then divide it up into little things that can be accomplished to get you to that goal. And accomplish at least one thing every day towards that goal.
  7. Invite accountability into your life. Ask for help. If left to yourself, the excuses and justifications will come way too easily.

For the majority of us, positive change in our lives is hard; there is no doubt about it.

But imagine for a minute how life would be different for you if you became part of the 8%.

There’s no question if you can do it. The question is… will you?


We are offering a 21 Day Challenge. It’ll be from Dec. 1-21st and by the end, you’ll have your Marketing Plan in place for 2018. Over the course of 21 days, you will be challenged to set aside just 30 minutes a day to assess where you are, identify what you want to accomplish, plan for change, and begin to execute on that change.

It’s not for everyone, but if you’re one of the ones ready for change, it’s definitely for you.

Weekly Thrive Video 11-10-17

By | Clay Weldon, Marketing | 2 Comments

Why don’t we do what we know we should do?

This question has been running through my mind lately. I’ve been talking to a lot of potential clients lately and their number one pain point is Marketing. They know they should be marketing, but they just aren’t. Of course for any number of reasons.

Starting Dec. 1, we will be doing a 21 Day Marketing Challenge. You’ll get setup with a marketing calendar for 2018. No more winging it.

Check out the video below.


Signup for the 21 Day Marketing Challenge

13 What If’s That Could Change Your Life & Business

By | Building Community, Business Help, Culture, Julie Weldon, Leadership | 2 Comments

This past week I saw a commercial that caught my attention.

Commercials don’t normally do that for me. Once they come on, I typically scramble to find the remote and press hard on either the mute or the fast forward button. But this commercial was different. It was Marriott’s #GoldenRule. Maybe you’ve seen it.

In it, the writers talk about what our world would be like if we actually lived by the Golden Rule. It’s idealistic, without a doubt, but inspiring to really think about for a few minutes.

As I was contemplating this kind of world, it occurred to me that big change often starts small. It often starts with a few people resolving to be different.

So instead of wistfully hoping for global change, I thought about where I could be different and live more according to the Golden Rule. What if I really took to heart treating people like I want to be treated? Things like… listen to them like I want to be heard. Share resources like I want to receive. Pay them fairly like I want to be paid. Spend time with them like I want to have people invest time with me. You know, all those things I want for me.

And then I thought about the people I come into contact with every single day. Through my daily work, the largest population I consistently interact with includes entrepreneurs and small business owners, many of them being gym owners.

What if consciously and consistently applying the Golden Rule really took hold with these business owners?

What would that look like?

What if we intentionally treated others with the dignity and respect that we so long for?

So I just starting thinking about how things might be different…

  1. Imagine if instead of seeing new people walking through the doors as a member that equals money, we genuinely saw them as humans with a soul and a story to be told.
  2. Imagine if we weren’t threatened by the guy/girl down the street opening a new gym, but were thrilled because it meant more people had the opportunity to get healthy.
  3. Imagine if we shared the business lessons we’ve learned with those who need the help instead of keeping our ideas close to our chests.
  4. Imagine if we trained our coaches to be the cream of the crop and then celebrated them when they went out and started their own gyms because it meant we could continue to replicate ourselves.
  5. Imagine if as mentors and influencers in others lives we always assumed the posture of a learn-it-all instead of know-it-all.
  6. Imagine if we purposed in our hearts to build each other up and contribute to each other’s good instead of ever criticizing.
  7. Imagine if we didn’t hide behind social media with our snarky comments, but carefully and kindly typed our responses remembering that there was another human on the other end of that response.
  8. Imagine if we fought hard every day against a fixed mindset and instead embraced a growth mindset with a curious spirit.
  9. Imagine if we tackled hard conversations head on because we knew the goal was restoration and peace.
  10. Imagine if we invested our time and energies into being students of our staff so that they were able to be known while finding true purpose and fulfillment.
  11. Imagine if we rooted for each others’ business success the way that American Ninja Warriors cheer each other on while competing.
  12. Imagine if, as business owners, we embraced choosing what is right instead of what is easy.
  13. Imagine if we gave everything we had, every day.

I am fortunate to be a part of a team here at 321Go where these things are lived out… certainly not perfectly, but definitely intentionally. Clay Weldon, founder of 321Go, has surrounded himself with a like-minded group of people who care deeply about these 13 things above. And, as a result, it’s a honor to be on his team.

Is this the kind of team you’re building? Is this the kind of business you’re running as a leader?

For a minute in your busy day, I invite you to stop the wheel that’s spinning, and just imagine.

Think about those 13 what if’s above… where does your life need attention and focus?

All of this may seem idealistic and like pie-in-the-sky thinking, but if every person reading this takes to heart just one of the above and acts differently as a result, our industry – and this world – will be a better place.

If you have the power to make someone happy today, do it. Our world needs more of that.


Want to connect with us?  Shoot me an email at julie@312goproject.com. We love hearing from you!

Also, for only $69/month, you can have access to our online learning platform, the Hub. Each month, we focus on a theme. For the month of November, it’s Leadership, Culture & Community which fits right in line with this blog post. Hub also includes loads of short instructional videos on how to grow your gym, 24 sessions led by industry leaders from the Gym Owners Growth Summit we just hosted, templates, access to a private Facebook group that is unlike any other in the industry, and more… We’d love to invite you into the 321Go family! Check out Hub today.

Lessons I Learned This Past Week While Captaining A 90 Ft. Yacht

By | Business Help, Julie Weldon, Leadership | 2 Comments

I’m writing this blog from the water. 50 miles offshore, to be exact. We -my partner and I- were asked to fill two spots of a 4-person team that would bring a 90 ft. yacht from NY to Ft. Lauderdale. We (obviously) said yes.

We love adventure so we’ve been looking forward to this for months. Now, here we are out to sea along the length of the East Coast for 10 days and 10 nights. Individually and collectively, we’ve been on or near boats all our lives but nothing like this. Typically, we have always been within swimming distance from shore. But not this time. This time we can’t even see land, and except for the occasional passer-by vessel, we’ve seen very few other boats. Literally, like ships passing in the night.

As happens often in my life, my experiences turn into a blog post. With a great deal of time to think on the water as I’ve been keeping watch at the helm, I began listing out all the things that make this adventure similar to the exciting, and sometimes scary, adventure of running a successful business.

Maybe at least one of the lessons I’ve been thinking about can help you in your business:

  1. All the planning you do can’t fully prepare you for what lies ahead. You can read books, you can pack well, you can talk to others about their experience, you can create a plan, but what’s ahead will be completely unique to you.
  2. The fantasy is often very different than the reality. Day in, day out; the grind continues. Each day we wake up, it’s more of the same. More ocean. More waves. In a hopeful entrepreneur’s mind, it’s glamorous to start a business. Make your own schedule, write your own paycheck, be the one who gets to make all the decisions… but then reality sets in and it’s a whole lot different than how you played business ownership in your mind.
  3. The sun always shines, even after the darkest night. While on this journey, we’ve had a few really rough nights. The kind where you play out in your mind how you’ll survive capsizing. No matter how dark of a time you are in your business right now, the sun will shine again.
  4. Sometimes you just have to trust that land is still there, even if you can’t see it. It’s scary to realize you and the other 3 on the boat with you are all alone. Alone on an ocean that’s 100 ft. deep, teeming with sharks and all kinds of sea life. But, steady ground is there… somewhere.
  5. Storms are inevitable; and they are relentless. For the first 5 days of the voyage we were in 8-15 ft. swells. And it sucked. It sucked because the waves just.kept.coming. Nothing we could do would make them stop. Similarly, sometimes in business it just feels like you can’t catch a break.
  6. Those storms can crush you, or make you stronger. Our captain told us the story of another crew member from a previous voyage who panicked. Five days in she demanded to get off the boat. It wasn’t possible without great expense to the other crew. So she locked herself in her room for the duration of the journey. She had a choice in that moment, and she chose to let the seas crush her.
  7. Some days the best you can do is just care for yourself. On the days where being underway is more than you can handle and you’re about to lose your cookies, you have to focus on you. Now’s not the time to be the hero. In these moments, you must just put one foot in front of the other, knowing and giving yourself exactly what you need.
  8. It takes a team to accomplish a big goal. Can our captain do this journey alone? Most likely yes, because he’s an experienced mariner, but is that the best choice? Absolutely not. There is strength in numbers. Form a trusted team around you and lean into them.
  9. Sometimes the only way out is through the storm. This is a hard reality that I wish were different, but it’s not. There will be times where you have to batten down the hatches and hold on for dear life.
  10. The navigation system becomes your very good friend. At night, or in times of storm, the only way you can see what’s ahead is by looking at the radar and navigation system. You have to have complete faith that they will tell you exactly what you need to know. In business, it’s of utmost importance to create a plan and just work the plan, one day at a time. Also, start working with a business coach… they will see things that you just can’t see.
  11. The most exciting parts of the voyage are often the beginning and end. Our journey started on the Hudson River in New York City. We got to cruise past the Statue of Liberty and we felt like a million bucks, ready for anything this trip was going to throw at us. We were snapping pics, sipping on a cocktail, and giving knowing looks of approval to each other that we are some of the few who “get” to do this. One day in, my how the story changed.
  12. When an emergency situation comes, you drop what you are doing and respond to “all hands on deck”. Nothing matters in distress except the safety of the crew on board. If you’re in the middle of cooking dinner, you stop. If you’re sleeping, you wake up. Everything other than your well-being takes a back seat.
  13. You can only control what you can control. Mother Nature is an incredibly powerful force. And water is one of her tools that can’t even begin to be controlled. The vessel we are on weighs 160 tons. And the waves push it around like a plastic toy boat. Bouncing up and down like Styrofoam bobber. In business, you can’t control any outside things that happen to you, but you can control how you respond to them.
  14. The power of waves is no respecter of persons. Our captain has cruised all over the world for the last 35 years. He is an experienced mariner in every sense of the word. But, when we are being tossed around like a piece of paper in the wind, he walks on the boat no better than us. We all look like drunk babies. No matter if you’ve been in business 1 month or 20 years, there will be days when the waves feel overbearing.
  15. It’s often very lonely 50 miles out. It doesn’t take long on the water to start missing the comforts, security, and familiarity of home. We always say that business ownership is often the loneliest place to be. It’s important to find a few trusted people who can be “in it” with you.
  16. Even when it’s monotonous, it’s helpful to remind yourself that not many people get to do this. We’ve pinched ourselves many times to make sure this is real, but just as many times, we’ve wondered when it will be over. Lots of people would LOVE to own their own business, but not many are willing to sacrifice what it takes to build a successful company.
  17. You’ll have good days that will make you rethink everything. When the seas are calm, the sun is shining, the fish are jumping, you can actually walk around the boat without getting thrown into the walls, you begin to think… “I could get used to this.”
  18. And finally, sometimes you just realize that maybe you’re not cut out for a life at sea. There is no shame in coming to the realization that sea life, or business ownership, just isn’t for you. You are in the world for a big purpose. Maybe you just need to keep looking until you find it.