5 Reasons A Solid Website Is So Important

In our highly visual culture, a strong website is one of the most important tools to invest in for any business.

It’s no longer a nice-to-have. The way your site looks tells users whether they want to interact or do business with you or click away to your competition. Sure it’s great to have good equipment, and good software, and quality staff, but if you don’t have a good website you will lose leads, and probably a lot of them.

In talking with small business owners every day, we find that the majority either overspend or underspend when building their website, and many, if not most, have no idea how to make good, informed decisions when it comes getting a quality website. A handful of folks go with the most expensive option, because the company makes a lot of promises on the sales call, only to find out a several weeks in that they gotten sold a bill of over-promised and under-delivered goods. Or, when money is tight it sounds really appealing to go with the low-cost option – a friend or family member, or “someone from church”, or the cheapest service you can find when you Google – but rarely is this a good idea.

I recently bought an old pickup truck. Our budget for it was small, so we found one that fit the budget and excitedly wrote the check. And, then… the spending compounded. Four trips to the mechanic later, we ended up spending 3x the original price tag.

So it is with websites.

You can go with the cheapest option, but it will always cost you more in the long run.

In this blog post, we’ll talk about why a good website matters to your business. And then in the upcoming weeks, we’ll follow up with blog posts on what are the essential elements of a strong lead-generating website and how to make sure each is included, and what to look for when hiring a web design firm that won’t break the bank.

So, why does a good website matter?

Considering that your website is one of your most important tools in getting people in your door, you’d do well to invest some time and thought into building a solid website and hiring the right people for the job.

But, be careful… there are a lot of website companies out there promising things they can’t (or don’t) deliver… either with little to no experience in the gym industry space, or who will charge you way too much for what you need. Be sure you know exactly what you’re looking for and what questions to ask before hiring someone to build you a website.

Having built close to 1,000 websites for gym owners, websites are one thing we specialize in. We’re happy to talk with you, just to answer any questions you may have. You can schedule a free call at your convenience by clicking on this link.

 

Want to read more about websites? Check out these other posts we’ve written…

7 Reasons Why You Shouldn’t Build Your Own Website

The Real Reasons People Click On Your Website

6 Quick & Easy Tips To Improve Your Website

Is Your Website Helping Or Hurting You? Find Out With Our Free Website Audit Tool

So What Exactly Does A Responsive Website Mean?

 




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