This is not our first rodeo.
Our team at 321GoProject has over 30 years of combined experience in the branding, website design, and marketing arenas. We have had our share of experience with most of the platforms out there: Squarespace, Typepad, Blogger, Tumbler, Joomla, and a wide assortment of proprietary CMS (content management systems).
In this ever-changing tech industry, it is critical to stay apprised of innovations and trends. When we are not working with clients, or working out at our boxes, we are following over 60 tech blogs to keep up on developments in the digital arena. Yes, we love this stuff.
We love WordPress.
When we first started 321GoProject, we built our clients’ websites on proprietary CMS, but soon realized how limited they were. It is likely you have considered a proprietary CMS at some point to build your website. The problem is, no matter which one you use, you will be locked into their system. This means that if you decide to try a software they don’t offer, or is incompatible, you will be forced to build a brand new site. You will be stuck.
We use WordPress because we never want our clients to feel trapped. If, for any reason, you decide to leave us or stop using our services, you won’t have to start over. Any accomplished web designer can take over your WordPress site, saving you both valuable time and money.
If saving time and money are not reasons enough for 321GoProject to build your Affiliate website on WordPress, here are a few more:
1. Mobile Optimized Site
The biggest reason for using WordPress is mobile optimization. Most new prospects will visit your site for the first time on their smart phone. You have a small window (literally) to capture their attention. All our websites are built around responsive design, optimized for any platform, which in layman’s terms means we create one site for you that will be easy to navigate and read regardless of whether someone visits by smartphone, laptop or desktop. You may have well-meaning friends advise you to create a mobile site in addition to your website. We know Affiliate owners have enough to worry about without having to manage two different sites. With WordPress, all you need is one.
2. Free and Open Source Software
WordPress is an open source software which allows it to be used free of cost. Forever. You can use it on any type of personal or commercial website without have to pay a single dime. There are no hidden fees. The clever people at WordPress like to say, “It’s free and priceless at the same time.”
3. User Friendly
You don’t have to be experienced to use WordPress on your website. If you can use Microsoft Word, you can use WordPress. The software is incredibly intuitive, making it easy to add posts, videos and photos, and to integrate your social media channels. We can also help you set up your mobile device to post your WOD right from your smart phone.
4. SEO Friendly
Search engine optimization (SEO) is critical to website success. Being able to be found on the first page of Google is essential to your Affiliate. WordPress makes it easy for a search engine, like Google, for example, to crawl your site. We don’t use any generic themes that can come loaded with bad code. Our sites are built with solid code that Google loves.
5. Content
SEO may be critical but content is king. It is easy to update content on your website without knowing HTML. You can easily create new pages or edit existing pages using a simple rich text editor. To make it easier, we even supply a plethora of professionally written content to get you started. Content for pages: “Getting Started,” “New to Box Programs?”, “Experienced Box Gym Goer?”, “FAQs”, “Choosing a Box Gym”, etc. are included with every site we build, and can be personalized to fit your specific needs.
6. Adaptable
As your business grows, you may want to add additional features and security. WordPress allows you to easily add blogs, plug-ins, private forums, ecommerce, images, etc. Your website can then best reflect the dynamic changes your box experiences. Let’s say you want to add sections to your site on nutrition or endurance, perhaps a Coach’s Corner blog, All would be very easy to add.
Just like in our business mentoring program where we offer the first 45 minute call free, we also offer any Affiliate owner a free website audit where we offer tips to make your website convert those visitors into members. Email us or give us a call: 435-901-2173