View the schedule of topics below
1. Business Fundamentals – Chris Cooper
What IS a business? The systems that make your box into a system.
- Step 1 – The Big Picture – what do you WANT?
- Step 2 – Five Models Beyond the 2x/3x/Unlimited
- Step 3 – Making Members Into Mavens
- Step 4 – How To Be An Expert
- Step 5 – Business Virtuosity: Focusing On Excellence
2. Attracting New Clients and keep your existing happy – Skip Chase
- Skip Chase has spent 15 years in the fitness industry. He’s built his two gyms without advertising. His common-sense methods are both unconventional and extremely effective. Affiliate owners will be able to take his methods for attracting new clients and use them THAT VERY DAY to start attracting new clients.
3. Branding & your Affiliate – Clay Weldon
- What is a brand? It’s so much more than your logo.
- Defining your brand
- Why branding builds trust
- Creating an experience for your community and potential members.
- Creative ideas you can use to promote your box
- How to use social media efficiently
Question & Answer – Chris, Clay, Skip
Then join us for a WOD at CrossFit Proper
Sunday – Day 2
4. The Career Arc of A Gym Owner – Chris Cooper
- Step 1 – Duplicating Yourself – Building A Training System for Coaches and Staff
- Step 2 – Intrapreneurship – Creating Careers In Your Box
- Step 3 – Replacement Value: Prioritizing Your Time
- Step 4 – Creating Passive Revenue Streams
5. Insurance/Legal Best Practices – Vaughn Vernon
- An overview of insurance exclusions and how they can financially cripple a box.
- Procedures on how to correctly document an injury
- Procedures on what to do if we get served papers from an attorney
- Review kid corners at the box and the liability’s involved and how to mitigate that risk
- Review AM Best ratings of insurance companies and how they can affect your business
- How to protect your 1009 trainers against bodily injury
6. Developing a website that attracts and converts – Clay Weldon (2 hours)
- Identify your UVP (Unique Value Proposition)
- Answer the question, “What’s in it for me?”
- First Impressions are everything
- CTA’s (Call To Actions) – What are they and best practices to use them along with the software to make them easy.
- Images – So important to give the vibe of your affiliate
- Accessibility (Make sure you can be easily found on Google & Optimized for mobile)
- How to educate and offer value through your website
Question & Answer – Chris, Clay, Skip, Vaughn
For more info click here >> or if you are ready to register for the seminar, click on the blue button.
