Your source for what works in the gym business

From marketing to retention; SEO to building your brand – we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today.





Episode 7 | Value pt. 2 — Communicate Your Value

By | The 321Go Podcast | No Comments

Before you dig into the episode, be sure to check out the SEO course.

Part II of our conversation around value.

In part I we discussed some metrics around cost to provide our service. In this episode, we assign some income values in the same fashion.

Beyond that, we explore how best communicate your value to future athletes that may not fully understand your product.

Here’s your homework for this week:

  • Download the Cash Flow Calculator if you haven’t yet
  • Assign your cost per class
  • Find your ARM – Average Revenue Per Member
  • Find your ARV – Average Revenue Per Visit
  • Do a brief site audit – make sure you’re speaking to your audience by leading with value in terms that they understand.

Episode 6: Marketing, Content, and SEO w/ Sara Jantsch

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Sara Jantsch, VP of Operations for Duct Tape Marketing,

By now, you know the importance of content marketing. The second step to developing that content is ensuring that your ideal future customers can find you.

In today’s market, everyone who is searching for CrossFit has likely already found it. Our goal going forward is to educate our market that CrossFit can solve their current problems; things like fat loss, strength gains, and cross-training for sport-specific athletes. Going forward, it isn’t enough to rank on Google for “CrossFit ______ (your city).” You need to be ranking for fitness, fat loss, strength, gyms, personal training, cross-training, conditioning, and the list goes on.

For this very reason, we are excited to announce the launch of our next Academy course: Search Engine Optimization (SEO). Stay tuned. This is going to be awesome.

Episode 3: Local SEO – What it Takes to Get Your Gym Found Online

By | Joshua Sturgeon, SEO Help, The 321Go Podcast | No Comments

We are excited to have our special guest Josh Sturgeon, to talk about all things SEO (Search Engine Optimization), basically just getting found online when people are looking for your gym.

Josh really knows his stuff. Josh brings nearly a decade of experience in SEO, digital marketing and entrepreneurship. He has consulted for billion dollar corporations like Staples right alongside small, local businesses. His work has been cited by Entrepreneur Magazine, TheNextWeb and Wired Magazine.

Some questions we will cover in this episode:

1. SEO seems to be a mystery or this black hole that no one really understands. What are the common lies, myths and misconceptions around SEO and why is it powerful for box owners?
2. Do I need to hire an SEO company?
3. What is the #1 reason most people FAIL to succeed with SEO?
4. What are some specific action steps you can do this week to improve your rankings?

Resources Josh recommends to help ensure SEO success: