Pricing Page Lead Tool: Best Practices
Now that your website is optimized to convert visitors to leads, it’s very important to follow up with each lead to convert them to members. Most leads need at least 5 points of contact before they decide.
Below you’ll find an example & some scripts to help you with your sales process. This is just a template so feel free to make it your own.
Day 1 Text: First point of contact
Hi! [your name] here from [your business].
Got your request for pricing, wanted to say hi and see if there’s any way I can assist.
Also wondering: What’s your main goal? Getting stronger or losing some weight (or a little of both)?
I’d love to hear about you and your goals, let’s schedule a time to talk: [Schedule Intro Link]
BTW – This is my number, feel free to text me at anytime!
Day 3 Phone Call: Second point of contact
Hi, this is [your name] from [your business]. I just wanted to give you a call since you requested more information about pricing from our website.
Most of our members say the scariest part of working out was simply just starting. We’re here to help.
Are there any questions I can answer?
If you have a one-sentence member testimonial, mention it here.
Your first step is to simply schedule your free intro (change your intro offer if necessary). Would you like to get that scheduled?
Day 5 text message: Third point of contact
[Your name] here from [your business name].
You had reached out for pricing info from us so I just want to make sure you have all the info you need.
Shoot me a quick text back letting me know what you are thinking or just schedule a quick time to talk: [Schedule Intro Link]
Day 7 text again: Final point of contact
Hi [lead name].
Just reaching out to let you know that I’m going to fill your spot in [program name] since it appears as though now’s not a good time.
Would you like me to reach out in the future with any membership specials or promotions?
Have a great day and don’t forget we’re always here to help!