Why is it that you can have two boxes in the same area and one does really well and the other can’t figure out why they’re not growing?
They both teach the box methodology, have good trainers, equipment, etc. All the right stuff you need. So what’s the difference? How can one box be successful and the other can barely afford to keep the lights on? The answer’s already been given in this post title. An Exceptional Experience. Do you really believe it’s that easy? What box are you? The one who has been open for a year or so and is seeing solid growth or the one who just can’t seem to figure it out.
Creating an experience for your clients actually is not easy and doesn’t happen overnight. It takes time and effort. Because of this, affiliate owners try to shortcut this method and try other “marketing efforts” (newspaper ads, Groupon, under-cutting their local competition) All this is short lived. You may get a few new people in your box, but will they stay? Probably not. Unless you provide for them a reason to stay. If you want committed clients and ones that become your referral sales force, give them an experience they can’t find anywhere else.
My wife, Julie, and I were talking today about whether box programs will be around for the long haul or will fall away like P90X and the others. Julie, (Spealler’s sister, also addicted to box programs and has a 2:59 Fran, just saying 🙂 made a good point saying, “Yes the fitness part is important, but the community is what really motivates most people to come back. People desire community. We were designed for it.”
So then give people what they want. An incredible experience.
No one said it was easy, but it is absolutely necessary to evaluate every aspect of your business. Building your exceptional experience is where the separation happens between the average affiliates and the great affiliates. Are you willing to step back from your routine and look at your box from the eyes of your client?
A professional brand and website is important, but a solid plan for success will separate you from your competition.
For another great article on building exceptional experiences, check this out.