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Nicole Christensen recently hosted the Affiliate Roundup at her Affiliate, CrossFit Roots.


In the series, a group of Affiliate owners chat about what makes a gym successful. First and foremost, success is built on trust and caring. Nicole shares a very emotional story from her box on why community and caring is so important.

Other topics we cover:

1. Showing members and staff you care.

2. The 2-Year mark of owning a gym

3. How do you think about good coaching?

4. How Nicole pursues excellence in business

5. How the gym owner can cut through the “noise”

6. Creating a structure to maintain a family life

7. Offloading tasks for better decision making

8. Motivating staff to bring in additional revenue

9. Does the Affiliate face different challenges and benefits today as they did early on?

10. How did Nicole identify her Affiliate’s Core Values?

11. Creating your first “process” or “system”

Stay up to date with Nicole – http://crossfitroots.com

Watch the entire “Affiliate Roundup” series on YouTube: https://www.youtube.com/watch?v=FQVTKS59iNs

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