Ep 63 | Communication Strategies to Reach New Audiences

Are you leaving new members on the table?

I talk about this all the time – it has to be very easy to reach out to your gym. You should be able to research, read reviews, and schedule an intro quickly, simply, and from a mobile device.

But what if I have a couple questions and don’t want to or can’t pick up the phone?

There’s no doubt – mobile has replaced landlines and messaging has replaced calling. I get it – you want to get people on the phone so you can give them your pitch. But, chances are, they don’t want to get on the phone. They want an answer and they want it now. No calls. No voicemails. No waiting for an email response.

There’s no denying it. We live in a world of immediate communication and infinite convenience. The gym that can eliminate as many barriers as possible from the couch to on-ramp gets the lion’s share of members.

To use Jace’s offer for ZipWhip, simply go to www.zipwhip.com and use the promo code 321GO.

 

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