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Sara Jantsch, VP of Operations for Duct Tape Marketing,

By now, you know the importance of content marketing. The second step to developing that content is ensuring that your ideal future customers can find you.

In today’s market, everyone who is searching for CrossFit has likely already found it. Our goal going forward is to educate our market that CrossFit can solve their current problems; things like fat loss, strength gains, and cross-training for sport-specific athletes. Going forward, it isn’t enough to rank on Google for “CrossFit ______ (your city).” You need to be ranking for fitness, fat loss, strength, gyms, personal training, cross-training, conditioning, and the list goes on.

For this very reason, we are excited to announce the launch of our next Academy course: Search Engine Optimization (SEO). Stay tuned. This is going to be awesome.[/vc_column_text][/vc_column][/vc_row]