By now, you’ve hopefully begun to create your own content. But, how do you share your content on social media?
Justin Wise, Owner and Founder of ThinkDigital.co, shares with us the system he uses both in his own business and for his clients. At Think Digital Justin focuses on a three-prong approach to digital marketing for his clients: Education, outsourcing, and social ad placement.
When creating a content and social strategy for your business, we discuss the hierarchy of messaging for marketing. We start first with Purpose. Without purpose, your clients don’t care. They want to know that their business with you matters. Second, we focus on Persona. Who are you speaking to? In Justin’s example, two gyms with identical purpose will have very different strategies based upon the personas that occupy their business. Third, we focus on process. How is your day and week blocked off to prioritize sharing your purpose to your personas? Lastly, this strategy ends in revelation of your product. That “Get Started” call-to-action; the actual workout itself.
Justin leaves us with an excellent tactic we can use today. We give you a blog post title prompt with a step-by-step process to maximize your leads to members. Remember: Your future members need significantly more contact points than you think before they’re ready to commit to your product. You need to be front of mind when they’re ready.