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We’re huge on online marketing, social media presence, and automations. But that’s only half of the tactical equation.

Offline can be a great opportunity to bring visitors through your door.

In today’s episode, I use an example of some campaigns I’m currently running in my gym to attract some sport-specific athletes.

Here’s our 3 big rules for offline marketing:

1. Provide Value for Many Parties
2. Collect Contact info
3. Follow-Up, Follow-Up, Follow-Up

From there, the sky’s the limit. Any event can become a HUGE source of new business.

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