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Does your gym have a mantra?

That single thing upon which everything rests. Strip away all the bumper plates, parallettes,  and squat racks – what’s left? What is the one thing you want each of your athletes to leave with everyday?

For gym owner Don Moss it’s this: “We want you to leave here sweaty and smiling; not broken and busted.”

That’s it. Zero in on the single point of experience for every athlete, every time. Owning a business can be incredibly distracting. The work day is never over and you’re being pulled in a thousand directions. Without a single-minded focus, it’s easy to get lost in the weeds.

Don shares with us how his previous experience led him to open CrossFit Apogee. This is a must-listen for any business owner.

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