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“Tactics come and go but strategies push businesses forward.”
We’re joined again by Josh Sturgeon, co-founder of EmberTribe and SEO expert at 321GoProject.
We unpack a few terms related to marketing. Specifically we talk about Marketing Automation & identify a few popular tactics to execute on strategy.
Here are a few questions to determine the health of your marketing strategy:
- How do people first interact with you? What’s the entry point of your membership funnel?
- Do you have options for people to interact with your brand who aren’t ready to purchase?
- What is your plan to move people from online to in the door?
- Do you have your next year’s marketing plan in place?
Keep up-to-date with Josh @JoshuaSturgeon on twitter and over at http://www.embertribe.com
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