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Heather Hartmann, editor of Box Pro Magazine, gives us a bird’s eye view of the fitness industry.
Based upon the popularity of various articles from Box Pro, we can identify the pain points of affiliate owners around the globe as: Branding/Marketing, Personnel Management, and Business Systems.
While the timing and content of this interview and the re-opening of our Business Foundations Course was unintentional, I think it illuminates the benefit of business education for the box owner. Spots are filling up quickly. Check out some of the success stories other box owners have had with the course.
Heather and I dive into lessons we can learn from others in the industry as well as some really tangible tactics the Box owner can use to develop a strong brand identity. We reference several articles and surveys for further reading:
- The E-Myth Revisited
- Confessions of a CrossFit Gym Owner by: Charlie Sims
- 321Go Project’s 2015 Box Owner’s Survey Report
- APA’s 2007 article “Grit: Perseverance and Passion for Long-Term Goals”
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