Branding Your Event

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The Pros and Cons of Hosting Holiday Parties

This is the time of year when you can get everyone together from the gym to mix, mingle and celebrate the season! Bring family, friends, and neighbors – everyone is welcome! So where should you host the party – your gym? A local brewery? Let’s discuss some Pros...
Emotional Agility

Emotional Agility

When starting a business, it’s extremely hard to separate your emotions from your work. You pour your life into it. Your time, your money, and all of your energy is spent on your gym. Steve Jobs said, “Your work is going to fill a large part of your life,...

What the SWOT?!?

If someone asks you about your gym and what you do well, you probably think “everything!” Often times, its difficult to see what we could be doing better when business seems to be going as usual. More often than not, though, its not until sales decrease, or something...

Tips for hosting a Seminar at your Box

So you have applied to host a course/seminar at your gym and gotten your approval, now what? You know you need to meet a minimum required number of participants, close the gym to your members, and do a bit of event coordination, so here are the ins & outs:...