Help… I’m Stuck!!

By | Business Help, Don Moss, Leadership | No Comments

You’ve opened your gym in the last year or 3 years ago, got some members and now… you’re stuck.

You just can’t seem to break through some invisible member mark (20, 40, 100) and you don’t know what to do.

If you haven’t already, try out some of these tips to get your membership train back on track:

  1. Beginners Welcome! – This should be front and center on all of your websites, FB, and any kind of marketing. Remove that intimidation factor associated with CrossFit as often as you can. Post pics of just normal people doing CrossFit.  
  2. Use Facebook – If you are on The Hub and haven’t already watched social media expert Josh Sturgeon’s videos about Facebook marketing, stop what you’re doing and do this now!  It will unlock the mysteries of an effective ad campaign on Facebook and focus your ads (and money) on the audience you want. Priceless!
  3. Create a Facebook Private Group for your Members – Make sure you are friends on Facebook with all of your members and they’re in this private group that you create. This is a great alternative way (besides newsletter, email, etc.) to spread info about upcoming events, deals and just general info. It also allows your community to converse with each other and share successes. Be sure to make this community reflected of the culture that you’re wanting to see in your gym.
  4. Tag Away and Post on Timelines – Once you are friends with your members on Facebook, try and get some good pics of your members and then put them on their Facebook timelines. Don’t spend every class being a photographer but just take a few seconds to snap some pics. Pick the best ones, post the pics on their timeline, make sure you mark the location as your box and say “Good Job!” or just something positive. This is FREE marketing to all of their friends and will likely start a lot of discussions about them doing CrossFit and loving your box. It’s a GREAT way to get others interested in your box.
  5. Capture info – Make sure you have a visitors log at your box (paper or digital) which will allow you to populate your member management system (Zen, FrontDesk, Wodify, etc) with new contacts. Also, you can have a contact form on your front website page which leads to a landing page for a free ebook on fitness or nutrition (321Go has a ton of these). You can capture names and emails this way as well.  
  6. Get the word out – Take all those contacts you now have and make sure they’re on the distribution for a monthly newsletter or general emails with pics from past events, news about upcoming programs and your intro program or nutrition or personal training. Get the word out on anything you want to promote. This will make sure you get in front of them again at least a few times a month with news about the awesome things your box is doing.
  7. Reviews – This can set you apart from the competition. Would you be more willing to try a box with 3 good Google reviews or one with 20 good Google reviews? Pick people inside your box who love it. Ask them to do a quick Google, Yelp or Facebook review (send them the link to the reviews to make it easy) on your box because you think they’re awesome and you want others just like them to fill the place. They’ll dig the fact that you think highly of them and will usually be more than willing to rave about you in a review.  

It’s all about Momentum… Give these tips a try, stay consistent and then watch as you breakthrough that sticky member mark!

If we can help in anyway, we’d love to have a conversation with you. Schedule a free call with us here.


Don Moss is the Founder and former Owner of CrossFit Apogee and a 321GoProject Business Coach. He has been interviewed and featured in The Box Magazine, Box Pro Magazine, on 321GoProject and Box Pro podcasts and on He is a true lover of people and the community mentality of CrossFit. His goal is to help owners make smart decisions, see their businesses succeed and their dreams come true. For questions or to talk about 1-on-1 consulting, reach out to him at  

Help! I’m an Overworked Owner!

By | Blog, Business Help, Don Moss, Leadership | One Comment

bodybuilder-646482_1920You started your own CrossFit Box. Yeah!  Now, you’re drowning and out of time… You coach all or most of the classes, you do the programming, you do the financials (running bills, cards, etc), the marketing, the member outreach.  You’re not getting enough time with your family, you’re not getting enough time for yourself, you’re not getting enough time to GROW your business instead of just maintaining it.

What can you do?  What can you do to make your life manageable and put your focus where it needs to be – on building your business while enjoying some stability in your life?  Below are some suggestions.

  • Know what you do, what you don’t want to do and what others could do to help
  • Identify good, trustworthy people and delegate
  • Automate your box

Know what you do each day

One of the concrete necessities in any box owner’s life is to delegate jobs to others as soon as it’s feasible.  Fire yourself from the smaller jobs (cleaning, minor admin, social media, etc) so you can focus on the big stuff like creating relationships, building programs and expanding your business.  

Action steps:

  • List everything you do each do and how much time you spend on each item.  An hour reaching out to new or current athletes?  Two hours cleaning?  Three hours coaching? An hour marketing? Be detailed and thorough.
  • Now, go through that list and highlight the things that you don’t want to do and/or what others could do.  

Identify and utilize awesome people

Once you’ve identified all the things you do and are responsible for, begin to notate those things that other people can accomplish. Your goal should be to do ONLY those things that you can do. The rest? Delegate them. This won’t happen overnight, but should be the goal. People are your greatest asset. Find ones you can trust. Invest in them and provide what they need to be successful and you’ll have them a part of your team for the long term.

Action steps:

  • Go through your mental rolodex of your athletes and/or trusted friends.  Identify those with great personalities who are trustworthy and love being at the box.  Think about which tasks on the list you created in Step 1 you could pass to one or some of them.  Contact them and, if they’re willing, do it! Discount their membership for hours worked or compensate in some other manner.  
  • Create coaches.  Find good personalities and make them good coaches.  Their personality is KEY to their (and the box’s) success.  Remember, they are your ambassadors when you’re not there. You can take someone with a great personality (positive, outgoing, loves CrossFit) and make them a good coach.  You can’t take a good coach and give them a great personality.  This is HUGE. Your athletes want to be coached by supportive, knowledgeable and positive people.  Coaches are a box’s backbone.  Create a cadre of good coaches and you can focus more on being the CEO.  
  • Create an admin assistant and a member experience specialist (could be same person).  This is someone who helps reconcile bills (expired credit cards, missed payments, etc) or files paperwork and keeps the admin train running.  A Member Experience Specialist is someone who follows up on leads or new members through a phone call and/or email to see how they’re doing and if they need anything.  They keep track of birthdays, births, anniversaries, etc.. They’re the ones who reach out to make sure members know they’re loved.  A very important person.  

Automate your box

This is important. So many box owner’s do things manually that can be fairly easily automated. Make your life, and the life of those who are helping you, easier.  Automate as much in your business as you can.  

Action steps:

  • If you don’t already have it, get an automated member management system (Front Desk, Wodify, ZenPlanner, etc.) that will do your card processing and automated member outreach for you.  Whatever can be done efficiently without a constant human hand, do it.  Automation saves you tons of time and energy.  

These are just a few suggestions that can help an Owner from overloading/burning out.  

A good CrossFit community is strong and supportive.  You don’t have to (nor should you) do it on your own.  Give others the opportunity to succeed and surprise you and free up your time to grow your business.  ☺



aboutusDonMossThis guest post was written by the most awesome Don Moss. Don and his wife, Tracy, are the owners of CrossFit Apogee in Riverview, Florida. Don also is one of 321Go Project’s business mentors. To know him, is to love him. He is a retired Air Force officer with 23 years of service who found CrossFit in Iraq and was overwhelmed with a desire to share the methodology and community with anyone and everyone. Following his retirement, Don started his affiliate out of his garage and has never looked back.
Along his CrossFit journey, Don has developed a deep passion for helping other gym owners succeed and thrive, while avoiding the standard pitfalls and mistakes that are so common when opening a business. “Taking care of one another is the best part of this community, from fellow athlete to fellow business owner. Anything is possible with the help of others.”
In his free time, Don devotes himself to spending time with his wife and kids.