Community commodity

The Affiliate oxygen was so thick with promise a few years back, you could slice it with a butter knife. Our contagion has spread, and with it came new ventures, endearing friendships, and posers, box posers. Haven’t you heard, selling community as a commodity...

The Third Place: Your Box

A typical CrossFit WOD lasts 10 minutes. Classes last an hour. And yet I’m willing to bet the typical member spends two hours at his or her box any given day. No, I do not have the scientific data to back this up, but, if you have been around the program, you know...