The Membership Plateau

One common concern we hear from affiliate owners is that they are “stuck” at a certain amount of members. Maybe its 50, 100, or even 200, but it seems that for many gyms, once they reach a certain point, growth can become stagnant. Plateaus are a normal part of the...

Pricing your Programs

As business mentors, we are frequently asked about the prices that we charge in our gyms. How much is your On Ramp? How much do you charge for CrossFit Kids, women’s only, etc. We get it; you’re trying to determine a good rate for your own programs or hoping to follow...

Retail Done Right: Part 2

In Retail Done Right: Part 1, we covered how to increase your revenue per client in a way that not only benefits your business, but your customers as well. We covered product research and selection as well as having the right motivations behind your retail operations....

Retail Done Right | Part 1

When was the last time you considered your revenue per client? For some gyms, this ratio would simply be equal to the average current membership fee that members are paying; but for other, more advanced business models, this number can be much greater than just a...

The Phone Script

One tool every box owner should have up their sleeve is a well-written phone script. While some are quick to jump to the idea of robotic customer service, the benefits of a phone script should not be overlooked. A phone script is a powerful asset for projecting a...