The Third Place: Your Box

A typical CrossFit WOD lasts 10 minutes. Classes last an hour. And yet I’m willing to bet the typical member spends two hours at his or her box any given day. No, I do not have the scientific data to back this up, but, if you have been around the program, you know...

Homework 3 | Giving Back

Does this remind you of someone? As affiliate owners it is easy to feel as though we have no free time to ourselves. Running our business is a full-time job. So, too, is training our staff. And training clients. And simply training. Throw in obligations towards...
Homework 2 | Entering the Discomfort Zone

Homework 2 | Entering the Discomfort Zone

Where and when are you most comfortable? Easy question. Easy answer: 5:30 a.m. in our CrossFit box, surrounded by like-minded athletes and friends. Our fears may creep in but we can conquer them. Even during a brutal hero WOD, there is no place we would rather be....