About Us

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We work with gym owners to help them grow their businesses. And we love what we do.

We provide top-level branding, website design, online marketing, and business services. We’re strong believers in our clients. We love to have fun, are fully committed to growing our expertise every day, and always strive to improve a client’s life before they commit to any of our services. We’re in this for the long term just like you.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]aboutusClay

Clay Weldon | Founder

Clay has over 20 years of brand design and marketing experience working in both corporate and startups. Having the opportunity to build a business from the ground up is a dream come true. Being able to do what you love is something to hold dear. Clay doesn’t take for granted the privilege and responsibility to provide the best services, support, and help for gyms. Behind any successful business there needs to be a creative, technical “geek,” and Clay is that guy.

Clay loves learning about new digital marketing/design trends, anything Apple, mountain biking, snowboarding, and of course, CrossFit. He has his CrossFit Level 1 Certification. Clay is married to his beautiful, bad-ass wife, Julie, and has four incredible kiddos.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]aboutusMatt

Matt Scanlon | Leadership Team

Matt owns and operates CrossFit Memorial Hill in Kansas City, Missouri. Prior to opening his affiliate in 2012 Matt worked in healthcare management, developing one of the first public/private long-term healthcare initiatives in state history. It was through this experience coupled with his wife, Maggie’s, extensive athletic training background that pushed them to open their gym.

As a business coach, Matt thrives in helping other gym owners reach their potential. He loves hearing gym owners tell their story & helping them share that story with others. “I love our community. I love being around other like-minded gym owners working together to bake a bigger pie.”

In his free time you can find Matt playing music, mountain biking, or cheering on his Kansas City Royals.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]aboutusJulie

Julie Weldon | Leadership Team

Julie’s diverse background includes being a cake designer, coaching basketball, traveling to 13 different developing countries to do volunteer work on a year long trip, working in the not-for-profit world for 10 years, starting two businesses, working as a People & Change consultant for PricewaterhouseCoopers, taking a product to market (and “failing”, only to get back up and do it a second time), and working as a business coach/consultant to small businesses. In her consulting experience, she has had the opportunity to work with large companies such as CocaCola, ADT, Travelers Insurance, Duke Energy, and Lance, as well as small Mom & Pop type family-run organizations. Her take-away was that it’s always about the people no matter if the company is large or small.

Julie has found home in beautiful Charleston, SC. She gets super fired up when helping individuals and small businesses take their success to the next level, and when she gets to hear people’s stories. In her free time, she can be found in the boat or on the beach, dreaming up another business idea with her partner, Stacey, interviewing someone for her podcast GSD Entrepreneur, or taste testing a new craft cocktail.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]aboutusVanessa

Vanessa Biernat | Client Strategist

Prior to jumping on board with 321GoProject, Vanessa was in the corporate world for several years after graduating college.  She was a collegiate soccer player and loves staying active with softball and golf with her husband Brandon during the summer.  She loves to travel and develop her Spanish language, in which one of her degrees were in, and spent some time living in Nicaragua to enhance her fluidity.

Vanessa also has her L1 and is a coach at a local affiliate.  She has such a passion for helping others live a healthier life style. “I love watching athletes retest baseline WODs especially, so they can SEE how much they’ve improved after focusing on their training.  All the members in my community are my family, I only want to see them succeed.”

In her free time she loves watching Minnesota sports and hanging out with her family and little rescue pooch Quinny.  She is a HUGE Vikings fan and can’t wait to see them at the new stadium![/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]Dane Gifford

Dane Gifford | Momentum Client Strategist

Dane and his beautiful wife Stephanie live in Charleston, SC with their dog Tilly and cat Rita.

In his free time, Dane loves camping with family and friends. He is a Air Force veteran and spent 12 years, 5 years with Boeing, in the aviation industry before making the leap into a full time career of health and wellness.

Dane has his CF-L2, has been coaching since 2009 and has performed almost every duty associated with running a gym. He continues to coach and currently works as a Physical Therapist Assistant for Made 2 Move Physical Therapy which specializes in the treatment and performance of Crossfit athletes.

With Dane’s diverse career and unique perspective, his role as Client Strategist helps our clients think outside the box and find impactful solutions. [/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]Stefan Cox

Stefan Cox | Brand Strategist

Stefan Cox is owner of CrossFit Turbine in Carol Stream, IL. He, along with his partners, opened Turbine in August 2014 and have continued to expand the business ever since.

Stefan has always had an entrepreneurial spirit. Prior to opening CrossFit Turbine, he was a founder of an online social networking site for the fitness community. He began his career, however, in the financial services industry with Merrill Lynch, eventually moving on to work for Lincoln Financial where he spent a combined 8 years. He also spent 4 years in the world of politics as a lobbyist representing multiple healthcare associations and the Virginia Association of Realtors in the state legislature of Virginia.

A graduate of Randolph-Macon College in Ashland, Virginia, Stefan currently lives in Wheaton, IL with his wife Lynn who just had their first child.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]

Lindsey Johnson | Business Coach

Lindsey has a variety of experiences in the CrossFit Industry including a position as the General Manager of Invictus Fitness in San Diego, Reebok CrossFit ONE in Canton, MA, where she worked as the Director of Operations and coach at Reebok World Headquarters. Most recently she worked in Philadelphia as the Director of Customer Advocacy for Wodify.

She has enjoyed many diverse experiences within the CrossFit community including international travel to assist in training coaches and developing the community overseas. She has vast experience in managing and leading large groups as well as youth programs. After graduating from the University of Rhode Island with a degree in Kinesiology and Physical Education in 2005, Lindsey found CrossFit while working as a trainer in San Diego. She immediately fell in love with the program due to the undeniable results and great community. In her words, “I could get a better workout in less time… and I enjoy doing it!” Lindsey has also competed in the CrossFit Regional Qualifiers as a member of a team from 2009-2014.

In her free time Lindsey loves playing beach volleyball, paddle boarding and simply taking advantage of living in San Diego.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]aboutusAshley

Ashley Bacsu | Business Coach

Ashley owns and operates CrossFit 317 in Indianapolis, Indiana. Prior to opening her affiliate in 2012, Ashley finished up her Master’s of Sport Science at Indiana University then transitioned to Northwestern University to complete an internship in Prosthetics, which is the field her family’s business has been in since 1956. It was through her strength and conditioning experience combined with the family entrepreneurial experience that pushed her to open CrossFit 317.

As a business coach, Ashley thrives in helping other gym owners build their best team possible. Having a well rounded team where each person thrives in their most passionate pursuits will make for a gym environment that truly creates an unforgettable experience for each of their members.

In her free time, you can find Ashley woodworking, rooting for The Hoosiers, and spending time with her husband, Kirk Bacsu.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]Jamie Gallagher

Jamie Gallagher | Business Coach

Jamie owns and leads CrossFit Burke in Fairfax County Virginia. Jamie was introduced to CrossFit in 2006 while training with as a 2nd Lt. at The Basic School in Quantico, Virginia. The training efficacy and results convinced him to train the platoon he commanded in the CrossFit methodology. In January 2008, Jamie received his Level 1 certification from Greg Glassman and Dave Castro. Jamie’s next duty station was informative to his future career as a CrossFit gym owner. He developed and trained Marines and civilians during the noon CrossFit class he started. This experience allowed him to train athletes of all ability levels while maintaining fun, challenging environment for all. Jamie left the Marine Corps in 2011 and started his journey as a CrossFit coach and personal trainer. Jamie opened CrossFit Burke in December 2013.

As a business coach, Jamie embraces the story and challenges every gym owner faces. Jamie believes identifying best systems, strategies, and being brilliant at the basics are what makes gyms thrive. “Empathetic leadership is the most powerful and effective way to inspire your staff to live your vision.”

In Jamie’s free time he roots for his alma mater, The Ohio State University, and enjoys hanging out with his wife, Erin, and their one-eyed German Shepherd, Willie![/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]

Molly Kieland | Business Coach

Molly is the owner of FUELhouse in Seattle, WA. Starting out as a PT assist for the Head Athletic Trainer of the Seattle Seahawks, Molly quickly learned she wanted to be on the side of helping people feel better.  In 2000 she became a personal trainer and worked her way into various roles in the fitness industry as Membership Director and General Manager.  After getting her CrossFit L1 in 2005, she has since discovered a deep love for Kettlebells and now is a StrongFirst L2 KB Instructor/Assist.  After working for various gym owners she realized she could do it better…starting with cultivating a strong community of like-minded humans.  Voila, she opened FUELhouse in 2015!

Molly became a HUB member at the beginning of 2017, quickly joined an M3 group and credits so much of her growth and success to her 321 family.  Molly has a deep passion for helping other gym owners succeed.  After all, the stronger you are, the stronger we are. That’s just how this whole community thing works.

In her free time, you will find Molly with her husband and fur-baby…boating, traveling, watching UW Husky Football, and enjoying local microbrews!

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Chris Marhefka | Business Coach

Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. Marhefka is one of two featured trainers and lifestyle coaches in new cable series, Altar’d on ZLiving. He hosts the Attain Anything Podcast and speaks for organizations throughout the country on achieving a fulfilled life. Chris has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, and nutrition and lifestyle coach. He holds a Certified Personal Trainer certification from the American College of Sports Medicine and is a CrossFit L1 and L2 certificate holder. Chris graduated from the University of Florida in May 2008 with a Bachelors of Science in Business Administration, with a specialization in Finance and a minor in Entrepreneurship.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][vc_column_text]

PJ Menagh | Business Coach

Prior to opening CrossFit Tigard (Tigard, OR), PJ was an Officer in the Air Force and a Registered Dietitian. He was the Nutrition Programs Manager for Ramstein Airbase and the Chief of Clinical Dietetics for Eglin AFB Regional Hospital. He has since built a successful box based on structure, inclusive community, and continual improvement. Working on one thing at a time and getting it done.
As a coach, PJ strives to see the whole picture and helps others make the decisions that are right for THEM, based on their unique circumstance and objectives.
In his free time, PJ enjoys target sports, riding motorcycles and creating art. He takes his dogs Keeva and Winnie everywhere that he can.

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Don Moss | Business Coach

Don and his wife, Tracy are the founders of CrossFit Apogee in Riverview, Florida. He is a retired Air Force officer with 23 years of service who found CrossFit in Iraq and was overwhelmed with a desire to share the methodology and community with anyone and everyone. Following his retirement, Don started his affiliate out of his garage and has never looked back.

Along his CrossFit journey, Don has developed a deep passion for helping other gym owners succeed and thrive, while avoiding the standard pitfalls and mistakes that are so common when opening a business. “Taking care of one another is the best part of this community, from fellow athlete to fellow business owner. Anything is possible with the help of others.”

In his free time, Don devotes himself to spending time with his wife and kids.[/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” custom_height=”40″][/vc_column][/vc_row]