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Watch the Video above first!
The Skinny
Google is making a change at the end of April (2015) that every box owner needs to know about. It presents a huge opportunity to take a lead over competitors and attract more members using the power of search engine optimization.
The Big Announcement
Google is going to start rewarding mobile friendly sites with higher rankings in the mobile search results.
Why It Matters to You
Over 80% of consumers who are look for a local business like CrossFit will do so through a search engine. Most of them are using a mobile device. So this particular change that Google is making will have a greater impact on gym owners, whose businesses serve a specific geographical area.
Resources:
Mobile Friendly Test: Google’s tool that lets you see if your site is currently mobile friendly. It will also give you some next steps for how to clean it up.
321Go Gym Websites: All of our sites are built with mobile in mind. We have built a robust mobile friendly website/digital marketing platform to help you convert leads into athletes.[/vc_column_text][vc_column_text]
Josh Sturgeon | Search Engine Marketing Expert
Josh Sturgeon brings nearly a decade of experience in digital marketing and entrepreneurship. He has consulted for billion dollar corporations like Staples right alongside small, local businesses. His work has been cited by Entrepreneur Magazine, TheNextWeb and Wired Magazine.
In 2011, he co-founded a profitable translation business, which exploded through Local SEO and was acquired only two years later. Josh lives and surfs in the Boston area with his wife Erica, daughter Haven and son (coming soon!).[/vc_column_text][/vc_column][/vc_row]