CrossFit Victorious approached us looking for a redesign of their existing site. They wanted a site that would separate them from their local competition, since more new CrossFit boxes were opening locally. They also wanted clear call to actions making the new client feel welcome and interested in learning more about their box and community.
Together we decided to put as many pics of their members as we could on the new site to ease potential clients minds about not being in good enough shape to do CrossFit. We created the site as a source of info, including numerous blogs where new and existing clients could easily find the info they were looking for.