We interrupt this month’s regularly scheduled blog topic about Landing Pages and Paid Ads to discuss an extremely important topic that is time sensitive.
How is it that many of us do a check up on our cars, our lawnmowers, our bodies, and our A/C units… but not on our businesses? Our business is our livelihood, and possibly the livelihood of many others, but we rarely take the time to make sure we’re on the right track for growth.
SO… we’re at the middle of the year, the end of Q2, the close of H1 (half 1). The question that begs to be answered is…
You probably started out 2017 with high hopes. This year is going to be different. This year, I’m going to get sh!t done. I’m going to get organized, put systems in place, hire a coach or 3, set up the Profit First system, find and work with a good mentor, raise rates, get a new website done, change member management systems, or any other number of things you had on your “list” of goals.
That is, if you even took time to write out your goals and create a plan.
We use GPS tools, and directions, and recipes because, in life, we need a plan. We need to know where we’re headed and what our final destination is.
Most people probably know they should do some sort of reflection on what has been, but many just don’t know how – they don’t know what to review and evaluate.
Whether you own a gym that has 500 members or you just opened your doors 6 months ago, setting some time aside to reflect will serve your business – and you – well.
There are 3 basic groups of people reading this blog:
If you’re in group #1, huge congratulations. We have a significant number of our clients like this in our private Facebook group. They are crushing it and seeing big, positive changes in their business. They have been differentiating themselves from the competition and their progress has been exciting to follow. But, even if this is you, you should take pause and reflect so that Half 2 is even better than Half 1.
If you’re in group #2 or #3, it’s not too late to create a plan and accomplish big things in 2017. You’ve likely heard the quote “if you keep doing what you’ve always done, you will keep getting what you’ve always got.” So, put a stake in the ground that enough is enough. No more flying by the seat of your pants. Like you tell your athletes, the disciplined see the results. Mark this day as the beginning of your next 6 months.
First, get away from your gym. Take a couple of hours to a half day (half day is ideal), bring a notebook/pen or computer, and go to a coffee shop, or park, or favorite cafe. Just be sure to pick a place that puts you in a good mood where you can be creative and think. Turn off your phone and email, and just be still. Be with you. Prepare yourself to sit with your progress, hopes, fears, successes, shortcomings, and desire for more and better.
Second, ask yourself a simple question… “Am I happy with what’s been accomplished so far this year?” Write your answer down.
Third, pull out your list of goals that you created in December or January, if you have them, and review. Here are some questions to ponder: 1) do you have a plan, or are you winging it? 2) are you on track with your goals? 3) how far do you have to go, and how will you get there?
Fourth, examine these key components of your business with a few questions to get you started:
Fifth, wrap it up by thinking about you over these last 6 months. Are you working too many hours? …or not enough? Are you giving your family, significant other, friends, etc. your best? Are you excited about your business, or facing burnout? Again, write this down.
Sixth, depending on your answers to the above, answer these questions: How can you improve things? Where can you see quick wins, and where are the longer term plays that will move your business forward? Create your plan.
Finally, treat yourself. Buy yourself lunch, or dinner, or a beer prior to heading back to work.
If you want to take this a step further, and you’re serious about constant improvement in your business, check out our online learning platform, Hub. In it, we provide a detailed Business Check Up course with a scoring rubric. It will show you exactly where you are and where you can improve to further professionalize your business. Check it out (for free!) today!