As we continue our “Content Marketing” theme for the month of June, we thought it would be relevant to give you a list of ideas for content topics. If you find yourself sitting at work staring at your computer screen, knowing you should create content but at a loss for what content to create, this list just might come in handy!
Content creation doesn’t have to be a burden. It doesn’t have to be long, and it doesn’t have to be “professionally done”.
With that said, it does have to be true and without errors – please proofread and edit (or better yet, have someone else edit) all your content before you hit publish!
As you go through your days, begin paying close attention. What are the conversations? What are the questions? What are the challenges? What are the high-fives? These are the things to turn into “content”.
Remember that what seems simple to you can be very interesting to others. And what seems obvious to you can often be ground-breaking to others. Don’t hesitate to publish about things you know well. The simplest explanations can sometimes become the most popular type of content you create.
So, without further ado, here’s a list to get your creative juices flowing…
- Of your new members
- Of a personal training client success story, backed up with solid transformation pics
- Of your member who has been with you the longest
- Of celebrations your members are experiencing outside of the gym
- Of what your members are involved in (activities, daily life stuff) outside of the gym
- Of why you opened your gym
- Of a hurdle you’ve overcome in life – an accident, health issues, weight issues you overcame to be where you are today
- Of what you like to do when you’re not at the gym
- About what gets you up in the morning
- About something funny that happened to you while training or while training a client
- Of a mistake you’ve made and what you learned from it
- To highlight and show off your coaching team
Talk about a product:
- A health or fitness product you’re using
- A product you’re thinking of using to get other people’s opinions
- Any supplements you recommend using (and not using)
- Best post-workout drink for your body and taste buds
- A product they can use at home on the “off days”
- A health and/or fitness magazine you like and why
- Fitness apps you use on your phone
- Your coaches choice on different types of workout gear – clothes, shoes, socks, headbands, etc.
Talk about routines:
- Your favorite healthy meal – this could be a video of you in the kitchen cooking it
- Your favorite cheat meal
- Best time of day to workout and why
- Healthy habits to start
- How to stay fit, sitting in an office and at a desk all day
- 10 quick & easy healthy recipes
- 5 good date night recipes
- Top 5 things to do around your town
- Top 5 healthy restaurants in your town
- Top 5 biggest objections to working out
- Top 3 fears you’ve heard from potential new members
- Your top 3 favorite CrossFit Athletes (and why)
- Top 10 songs on your workout playlist right now
- Top 10 ways you can spot a CrossFit XYZ member
- Who to contact when (share what your members do for a living so they can “hire from within” the community)
Provide How To’s:
- How to choose good foods in a supermarket (you could even film yourself shopping at grocery store, farmer’s market, etc.)
- How to eat a good breakfast, and why it’s important
- Do short videos demonstrating specific exercises (your favorite ones, ones that people struggle with, etc.)
- How to on some tricks that most people don’t know about when working out
- How to make working out fun again
- How to welcome new people (based on your purpose statement, values and culture)
Report Gym News:
- Real-time updates of what’s going on at your gym right now
- PR’s of the week
- Members and coaches birthdays
- Any new equipment you’ve bought
- Any upcoming events you’re hosting
- Any specialty courses you’re offering and why they’re worth attending
- Write about a cause or charity you believe in and support
- Holiday specific articles, like getting ready for Christmas holidays
- Holiday workout tips
- Holiday eating tips
- Highlight any CrossFit industry news (Regionals, Games, athlete news, etc.)
- Do an exercise/challenge of the day
- Highlight a new book you’re reading, website you’ve found, or helpful resource people could benefit from
- Write a post reviewing the year you’ve had
- Write about weight loss myths
- Write about muscle gain myths
- Write about nutrition myths
- Google “funny fitness equipment” images and share
- Write about old fitness trends – and how the fitness industry has changed over the last 10 years
- Do a “which one do you like?” post – people love “this or that” type of content
These are just a few topics to jumpstart your creativity. Some other ideas – you could start weekly routines, such as “Monday Madness” (PRs gained over the last week), “Top 10 Lists on Thursdays”, “Q&A Fridays”, “Good News Fridays”, etc.
What makes content creation much easier is to choose a theme for each month, and then develop a content calendar. Planning in advance takes out both the guesswork and the feeling of overwhelm and dread in “having” to publish content… again.
Biggest thing is to just start. The drawbacks are few, but the benefits are many of pumping out consistent content.
You started your gym because you are the expert. Show your community your expertise by creating content they are interested in.
This post was written by Julie Weldon.