We are excited to announce our next seminar at CrossFit Pride, April 5-6, 2014.

Some feedback from our previous seminars:

“I felt the information was substantially life-changing. Literally. All the speakers were excellent and provided a tremendous amount of uplifting, encouraging feedback. Clay, Chris, Jon, Vaughn, Marc and Amy were all phenomenal. The weekend with the 321GoProject presenters has given me a renewed sense of urgency to build my business and accomplish the goals that have always sat burning in the back of my mind. It has given me the fire I need to pursue what I already knew to be a successful business adventure.
Thank you!”

– Trevor Stevens | CrossFit GSL


“We loved it! The presenters were interactive and incredibly informative. The information was phenomenal and we have already implemented some of it! The short WODs throughout the day were great, they weren’t crazy hard to where we would get burnt out, just enough to get the blood flowing. All of the presenters were great both with the presentations and during the breaks. You all were easy to talk to and made us feel very comfortable to ask questions.”
– Adrian and Renee Reyes | CrossFit Hunger


“I thoroughly enjoyed this seminar with 321GoProject. I feel that it has pointed Kyle and I in the right direction with reopening our gym. We have come back more motivated and excited and feel more prepared than we were the first time we opened our gym. Everyone was extremely welcoming and had our best interest at heart. Our only regret is that we did not attend this seminar before opening our first gym! Thank you 321GoProject for helping us!
– Sarah Trinh


“Thank you for a great weekend and for the opportunity to learn from your knowledge and experience. 321GoProject represents everything that I love about the CF community – the sharing of industry leading information and resources in a fun and supportive “family” environment. The Fuel Your Passion Seminar provided a lot of new friendships and camaraderie, which I expect will last a lifetime. I will also say that the information I was shown throughout the weekend changed my outlook on my personal goals as an affiliate and business owner for the better. I have a newfound energy and focus towards providing a place where entire families’ lives will truly be improved, and an unforeseen passion for developing my affiliate into a business that will continue to support this goal long after I am gone.” – Kyl Samway


When we talk about improving fitness across broad time and modal domains, it’s simple to figure out where we’re weakest.

When it comes to our business, though, we sometimes struggle to know what we don’t know.

  • Tighten up our billing system?
  • Write clearer staff contracts?
  • Keep clients around longer?
  • Buy new bars?
  • Change our phone plan?
  • Sign a new lease?
  • Which comes first, which isn’t necessary?
  • When do I take more risk, and when do I take more money?
The answer: YES!
  • Keep people happy
  • Bill them on time
  • Offer extra services
  • Simplify your relationships
  • Grow
  • Reduce stress
  • Spend less time
  • Make more money
  • Do them all
The secret is to start from the ground up

Begin building a business, step by step, that reflects who you ARE, and gives you what you WANT from life.

Start from Square One (we’ll help you find it!) and finish with a gym that works for you…instead of the gym where you work. We’ll help you draw a map, and guide you down the path to the true entrepreneurial lifestyle. We’ll take you through the process, step-by-step.


321GoProject will be at CrossFit Pride in Santee, CA on April 5/6, 2014

PRESENTERS: Clay Weldon, Chris Cooper, Vaughn Vernon (Affiliate Guard), and Jon Gilson from Again Faster!

Some of the topics covered during the seminar:

  • Why branding builds trust
  • Using website to turn visitors into clients
  • Practical tips to optimize your current website
  • Creative ideas you can use to promote your box
  • Identify weak areas – where are you literally leaking money every day?
  • Find ways to increase revenue without increasing costs
  • Train your staff to think and act the way YOU do
  • Build a system for growth
  • Clearly see the opportunities you’re missing every month
  • Sleep in, take a long weekend…or retire
  • Clone yourself
  • Become the go-to Expert in your area…or the world
  • Help your clients find JOY in your gym
Registration is open: Reserve your spot!