Josh Sturgeon is back on the podcast for a 3rd time to give our listeners a guide for creating Facebook ads and audiences for the novice marketer.

Josh is the founder of EmberTribe and 321Go Hub Course contributor. We answer the following:

Should I begin to pay for Google Adwords?
How much should I expect to pay per click?
How should I target and measure the effectiveness of my digital advertising?
What is the difference between a “Boosted” post and the “Ad Manager” on Facebook?
How do you create an effective “Audience” on Facebook?
Where should you place your Facebook and Instagram Ads?
How should you follow up with your leads from paid advertising?

Josh wraps up the show giving you a step-by-step guide for advertising on Facebook for the first time.

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