Geo Rockwell opened his first affiliate in 2009, second in 2012, and third in 2014 – each with a slightly different partnership and operating structure.

Needless to say, Geo has seen and learned a lot through his years in business ownership. We open the show chatting about Geo signing the first draft of his first lease in the parking lot of the gym at his first visit. Things have changed a bit since then…

We go on to talk about partnerships breaking up and how to avoid things going wrong in a business partnership. Fast forward to Geo opening his next two affiliates in the Baltiore area. We answer the following questions:

-What is different today than that first affiliate in 2009?
-How do you know if you’re ready for a second location?
-How do you manage multiple affiliates and 500 members?
-What do Geo’s gyms do exceptionally well?
-How do you tangibly define “community”?

We wrap up the show with a discussion around two of Geo’s passion projects
The 4th Pull Podcast
Community of Strength Non-Profit

Keep up to date with Geo’s gyms:
http://crossfitfederalhill.com/ 
http://crossfitcove.com/

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