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Before you dig into the episode, be sure to check out the SEO course.
Part II of our conversation around value.
In part I we discussed some metrics around cost to provide our service. In this episode, we assign some income values in the same fashion.
Beyond that, we explore how best communicate your value to future athletes that may not fully understand your product.
Here’s your homework for this week:
- Download the Cash Flow Calculator if you haven’t yet
- Assign your cost per class
- Find your ARM – Average Revenue Per Member
- Find your ARV – Average Revenue Per Visit
- Do a brief site audit – make sure you’re speaking to your audience by leading with value in terms that they understand.
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