CrossFit affiliate branding is much more than a logo

Which comes first, your brand or your logo? Well, some might say they are the same thing. I say no way. Your logo is only a part of your brand. Your brand is so much more than a cool looking logo. Your brand represents everything you are to your potential clients. It...

Building your CrossFit Brand

CrossFit has organically grown into its own brand. How? CrossFitters love the lifestyle. The “lifestyle” itself defines CrossFit’s brand. A group of people in the community who share the same passions and intensity. How do you as an affiliate owner...

CrossFit and Social Media

Why do we CrossFit? Yes, of course, the WOD’s are great and keep us motivated by the varying movements and daily variety, but I would say, most of us really come for the community. CrossFit = Community. People on the outside don’t get it. Until you have...