Building your CrossFit Brand

By | Blog, Branding, Building Community | One Comment

CrossFit has organically grown into its own brand. How? CrossFitters love the lifestyle. The “lifestyle” itself defines CrossFit’s brand. A group of people in the community who share the same passions and intensity.

How do you as an affiliate owner reach the people in your local community who have yet to discover CrossFit? Those who are afraid to walk in your doors, because they think the WOD’s are too hard and also those who believe the globo-gym is the way to go. They spend hours refining their bicep curls, working on their max bench and reading the latest trends on the elliptical.

What will draw them to your box and keep them as a client? Affiliate owners know there is no way to compete on price against the local gyms, so you have to sell value. 321Go Project believes it all starts with your brand. Your value lies within your brand.

Establishing YOUR brand or better yet, the brand you would want to portray to your clients can be overwhelming. Have you ever even thought about it? What defines a brand: a logo, name, slogan, website, colors?

Your brand is the entire experience your prospective and current clients have at your CrossFit affiliate. It is not simply your logo, website, and print media.

For example, how long does it take for someone in your box to walk up and greet a newbie? Is the box clean? Are the trainers friendly or seemingly cocky? Is their a good vibe within the community? Do you start on time? Do you have information readily available? That potential client’s first impression of your affiliate will be the deciding factor on whether they will stick around or not.

All these are part of your overall brand. Yes, your logo, business cards, brochures, signs, social media, website and blog need to be designed well and marketed consistently, but they are only a part of the whole.

321Go Project takes pride in running a successful affiliate. Over the next few weeks, we will look more closely into what it requires to build a solid brand within your community, internally and externally. Our mission is to provide you with tips to help you establish your unique brand. We’ll ask some questions, so we can all continue to improve our quest to brand and build the best Crossfit affiliates we know how. Please post your questions/comments on what has worked for you, so others can learn from CrossFit’s incredible community.

CrossFit and Social Media

By | Blog, Branding, Building Community, Social Media | One Comment

Why do we CrossFit?

Yes, of course, the WOD’s are great and keep us motivated by the varying movements and daily variety, but I would say, most of us really come for the community. CrossFit = Community. People on the outside don’t get it. Until you have stepped inside the doors and experienced a solid community of people supporting each other and hanging out after a wod, just to catch up, you don’t really understand the culture. I saw a quote on a CrossFit shirt the other day that said, “There is a fine line between salvation and drinking poison in the jungle.”

So how do you get those new clients inside your box?

One of the best ways is to start using social media. Using social media to build your community is called permission marketing. You are entering their world, where they hang out, and where you can get to know your client, before they even step in your doors. Yes, it takes consistent effort, but the positives of building your community online through your website blog, Facebook, Youtube, and even Twitter, are well worth it.

How effective have you been in using social media to help grow your CrossFit community?”

321GoProject is Live!!

By | Blog | No Comments

Finally! After much time and effort, we have launched 321GoProject.

Behind 321GoProject are, Chris Spealler and Clay Weldon. We combined our talents and passions to create, what we hope to be, a valuable resource for new and existing Crossfit affiliates.

We want to offer convenience and a place they can get ALL the info/resources they need to start or expand their affiliate. With this efficiency, they will have more time to actually train which is the key to building their gym and community.

Check back often for new tips and techniques that you can use to grow your CrossFit Community!
Also check out our new Facebook page, where we will look to build a community who wants to share info on what works and what doesn’t with their affiliates.

Here we go!
Chris and Clay