321GoProject is devoted to virtuosity in the fitness business.

We provide top-level branding, website design, online marketing, and business services. We’re strong believers in our clients. We love to have fun, are fully committed to growing our expertise every day, and always strive to improve a client’s life before they commit to any of our services. We’re in this for the long term just like you.


Clay Weldon | Founder

Clay has over 20 years of brand design and marketing experience working in both corporate and startups. Having the opportunity to build a business from the ground up is a dream come true. Being able to do what you love is something to hold dear. Clay doesn’t take for granted the privilege and responsibility to provide the best services, support, and help for gyms. Behind any successful business there needs to be a creative, technical “geek,” and Clay is that guy.

Clay loves learning about new digital marketing/design trends, anything Apple, mountain biking, snowboarding, and of course, CrossFit. He has his CrossFit Level 1 Certification. Clay is married to his beautiful, bad-ass wife, Julie, and has four incredible kiddos.


Matt Scanlon | Leadership Team

Matt owns and operates CrossFit Memorial Hill in Kansas City, Missouri. Prior to opening his affiliate in 2012 Matt worked in healthcare management, developing one of the first public/private long-term healthcare initiatives in state history. It was through this experience coupled with his wife, Maggie’s, extensive athletic training background that pushed them to open their gym.

As a business coach, Matt thrives in helping other gym owners reach their potential. He loves hearing gym owners tell their story & helping them share that story with others. “I love our community. I love being around other like-minded gym owners working together to bake a bigger pie.”

In his free time you can find Matt playing music, mountain biking, or cheering on his Kansas City Royals.


Julie Weldon | Leadership Team

Julie’s diverse background includes being a cake designer, coaching basketball, traveling to 13 different developing countries to do volunteer work on a year long trip, working in the not-for-profit world for 10 years, starting two businesses, working as a People & Change consultant for PricewaterhouseCoopers, taking a product to market (and “failing”, only to get back up and do it a second time), and working as a business coach/consultant to small businesses. In her consulting experience, she has had the opportunity to work with large companies such as CocaCola, ADT, Travelers Insurance, Duke Energy, and Lance, as well as small Mom & Pop type family-run organizations. Her take-away was that it’s always about the people no matter if the company is large or small.

Julie has found home in beautiful Charleston, SC. She gets super fired up when helping individuals and small businesses take their success to the next level, and when she gets to hear people’s stories. In her free time, she can be found in the boat or on the beach, hanging out with her Golden Retriever, dreaming up another business idea with her partner, Stacey, or geeking out on yet another leadership book.


Ashley Bacsu | Business Coach

Ashley owns and operates CrossFit 317 in Indianapolis, Indiana. Prior to opening her affiliate in 2012, Ashley finished up her Master’s of Sport Science at Indiana University then transitioned to Northwestern University to complete an internship in Prosthetics, which is the field her family’s business has been in since 1956. It was through her strength and conditioning experience combined with the family entrepreneurial experience that pushed her to open CrossFit 317.

As a business coach, Ashley thrives in helping other gym owners build their best team possible. Having a well rounded team where each person thrives in their most passionate pursuits will make for a gym environment that truly creates an unforgettable experience for each of their members.

In her free time, you can find Ashley woodworking, rooting for The Hoosiers, and spending time with her husband, Kirk Bacsu.

Jamie Gallagher

Jamie Burke | Business Coach

Jamie owns and leads CrossFit Burke in Fairfax County Virginia. Jamie was introduced to CrossFit in 2006 while training with as a 2nd Lt. at The Basic School in Quantico, Virginia. The training efficacy and results convinced him to train the platoon he commanded in the CrossFit methodology. In January 2008, Jamie received his Level 1 certification from Greg Glassman and Dave Castro. Jamie’s next duty station was informative to his future career as a CrossFit gym owner. He developed and trained Marines and civilians during the noon CrossFit class he started. This experience allowed him to train athletes of all ability levels while maintaining fun, challenging environment for all. Jamie left the Marine Corps in 2011 and started his journey as a CrossFit coach and personal trainer. Jamie opened CrossFit Burke in December 2013.

As a business coach, Jamie embraces the story and challenges every gym owner faces. Jamie believes identifying best systems, strategies, and being brilliant at the basics are what makes gyms thrive. “Empathetic leadership is the most powerful and effective way to inspire your staff to live your vision.”

In Jamie’s free time he roots for his alma mater, The Ohio State University, and enjoys hanging out with his wife, Erin, and their one-eyed German Shepherd, Willie!

Don Moss

Don Moss | Business Coach

Don and his wife, Tracy are the owners of CrossFit Apogee in Riverview, Florida. He is a retired Air Force officer with 23 years of service who found CrossFit in Iraq and was overwhelmed with a desire to share the methodology and community with anyone and everyone. Following his retirement, Don started his affiliate out of his garage and has never looked back.

Along his CrossFit journey, Don has developed a deep passion for helping other gym owners succeed and thrive, while avoiding the standard pitfalls and mistakes that are so common when opening a business. “Taking care of one another is the best part of this community, from fellow athlete to fellow business owner. Anything is possible with the help of others.”

In his free time, Don devotes himself to spending time with his wife and kids.

Chris Marhefka | Business Coach

Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. Marhefka is one of two featured trainers and lifestyle coaches in new cable series, Altar’d on ZLiving. He hosts the Attain Anything Podcast and speaks for organizations throughout the country on achieving a fulfilled life. Chris has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, and nutrition and lifestyle coach. He holds a Certified Personal Trainer certification from the American College of Sports Medicine and is a CrossFit L1 and L2 certificate holder. Chris graduated from the University of Florida in May 2008 with a Bachelors of Science in Business Administration, with a specialization in Finance and a minor in Entrepreneurship.


Vanessa Biernat | Client Strategist

Prior to jumping on board with 321GoProject, Vanessa was in the corporate world for several years after graduating college.  She was a collegiate soccer player and loves staying active with softball and golf with her husband Brandon during the summer.  She loves to travel and develop her Spanish language, in which one of her degrees were in, and spent some time living in Nicaragua to enhance her fluidity.

Vanessa also has her L1 and is a coach at a local affiliate.  She has such a passion for helping others live a healthier life style. “I love watching athletes retest baseline WODs especially, so they can SEE how much they’ve improved after focusing on their training.  All the members in my community are my family, I only want to see them succeed.”

In her free time she loves watching Minnesota sports and hanging out with her family and little rescue pooch Quinny.  She is a HUGE Vikings fan and can’t wait to see them at the new stadium!

Stefan Cox

Stefan Cox | Brand Strategist

Stefan Cox is owner of CrossFit Turbine in Carol Stream, IL. He, along with his partners, opened Turbine in August 2014 and have continued to expand the business ever since.

Stefan has always had an entrepreneurial spirit. Prior to opening CrossFit Turbine, he was a founder of an online social networking site for the fitness community. He began his career, however, in the financial services industry with Merrill Lynch, eventually moving on to work for Lincoln Financial where he spent a combined 8 years. He also spent 4 years in the world of politics as a lobbyist representing multiple healthcare associations and the Virginia Association of Realtors in the state legislature of Virginia.

A graduate of Randolph-Macon College in Ashland, Virginia, Stefan currently lives in Wheaton, IL with his wife Lynn who just had their first child.

Mark Bagon | Cheer Brand Strategist

Mark has over 25 years of experience in the cheerleading world. He is USASF certified in levels 1-6. He started his cheerleading career at Iowa State University where he was a collegiate all-american. While in college he started his first camp, competition and choreography company which he ran for 15 years. Concurrently, Mark co-owned an all star gym for 5 years until he moved to another state to start his All Star Company for 16 years. He was the first coach/gym owner from Iowa to qualify for Worlds. Since that first year at Worlds, he has taken a total of 6 teams to the prestigious competition. He has vast experience in all of the ups and downs of running a cheer gym.

Mark is a proud husband and father of 4. In his free time you will see him supporting his wife in her successful business, working out at his local crossfit gym and attending his youngest daughters gymnastics classes.